The Publicity Hound’s
\nTips of the Week
\nIssue #677 Jan. 1, 2013
\nPublisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. 92 Ways to Get Press Coverage<\/p>\n
2. Content is King in 2013<\/p>\n
3. 6 Keys to Success for Authors<\/p>\n
4. Hound Video of the Week<\/p>\n
This Week in the Hound House:<\/p>\n
I’m starting Week #6 of a persistent cough, diagnosed by my doctor
\nas an allergy, probably to leaf mold. It started shortly after I
\ndiscovered Muttland Meadows dog park and its wonderful hiking
\ntrails where Bogie and I kicked up the leaves while playing fetch.
\nThe price we pay for our four-legged friends!<\/p>\n
======================================
\n1. 92 Ways to Get Press Coverage
\n======================================<\/p>\n
You’ll be blown away when you see this blog post on “92 Ways to Get
\n(and Maximize) Press Coverage.”<\/p>\n
http:\/\/www.seomoz.org\/blog\/92-ways-to-get-and-maximize-press-coverage<\/a><\/p>\n It’s one of the most complete lists I’ve seen about how to navigate Chances are you’ve already read many of the tips here. But author If you’re a Pubicity Puppy who’s just learning about how to If you’re a veteran Publicity Hound and you THINK you know it all, Two paws up–way up–for this one. Don’t miss it.<\/p>\n ==================================== One of the most important things you can do to promote yourself Helpful content helps attract your target audience. It catches When PR expert Susan Young asked me to contribute my best idea for “Recycle your content, create it in multiple formats, and share it You can read what the other nine PR stars recommended at This year, you’ll see a lot of emphasis in this newsletter and at If you’d like to see tips or an entire webinar on a specific aspect Interested in creating your own live webinars and then selling the ==================================== When Jack Canfield and Mark Victor Hansen received 144 rejection They tried a variety of tactics and eventually sold 20,000 copies Canfield says he did six other things to become a best-selling You’ll also hear him describe exactly what kept the co-authors Register for the free call right now at I’m a compensated affiliate for host Steve Harrison and I’m ==================================== Check out this dog’s eyes as he stands before a plate of cupcakes:<\/p>\n http:\/\/www.youtube.com\/watch?v=iTuOr2vlC-c&feature= Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #677 Jan. 1, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. 92 Ways to Get Press Coverage 2. Content is King in 2013 3. 6 Keys to Success for Authors 4. Hound Video of the Week This\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":4,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[178,179,143,3,174,5,27,89],"class_list":{"0":"post-1141","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-6-keys-to-success-for-authors","8":"tag-92-ways-to-get-press-coverage","9":"tag-author-promotion","10":"tag-book-promotion","11":"tag-how-to-host-webinars","12":"tag-publicity-tips","13":"tag-social-media","14":"tag-webinars","15":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1141"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1141\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nthe online and offline worlds of publicity–perfect for starting
\nthe new year right.<\/p>\n
\nChris Winfield of BlueGlass Interactive, Inc. has done such a
\nfabulous job of consolidating all 92 tips into an
\neasy-to-understand, step-by-step format, that I don’t want you to
\nmiss it. I’ve bookmarked it and will be spending more time
\ndigesting it this weekend.<\/p>\n
\nself-promote, this one blog post will shorten your learning curve
\nby miles.<\/p>\n
\nyou’ll learn at least a dozen new tricks for DIY promotion.<\/p>\n
\n2. Content is King in 2013
\n====================================<\/p>\n
\nthis year is to create content–lots of it, in a variety of
\nformats, and consistently.<\/p>\n
\nGoogle’s attention. And it impresses journalists who are looking
\nfor expert sources.<\/p>\n
\na blog post she was writing called “10 PR stars reveal secrets for
\nsocial media success in 2013,” here’s how I responded:<\/p>\n
\non the social media sites. Example: Take a how-to blog post and
\nturn it into an MP3, and then a video (record yourself offering 3
\ntips from the article), and then a slideshow for LinkedIn, and then
\na series of photos for a Pinterest board. Note to self: Do this in
\n2013 and stop creating content from scratch!”<\/p>\n
\n http:\/\/www.getinfrontcommunications.com\/10-pr-stars-reveal-secrets-for-social-media-success-in-2013.php<\/a><\/p>\n
\nmy blog on how to create quality content without turning everything
\nyou produce into a major project. I’ve made a personal commitment
\nto blogging more often at http:\/\/www.PublicityHound.net<\/a>, beefing up
\nmy YouTube channel at http:\/\/www.youtube.com\/publicityhound<\/a> and
\nrepurposing content in a variety of formats.<\/p>\n
\nof creating content, drop me a line.<\/p>\n
\nvideo replays as an additional revenue stream? Don’t miss the video
\nreplay of the two-part webinar series I hosted recently on “How to
\nHost Webinars and Sell Them as Profitable Products.” You can order
\nthe video replay and the bonuses, including the 20-point checklist
\nI use the day of the call, at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/howtohostwebinars.htm<\/a>.<\/p>\n
\n3. 6 Keys to Success for Authors
\n====================================<\/p>\n
\nletters from publishers who weren’t interested in Chicken Soup for
\nthe Soul, they never gave up, even though their own literary agent
\nwasn’t bowled over by the book.<\/p>\n
\nbefore finally landing a publisher that was willing to take the
\nrisk. That was more than 500 million books and 47 New York Times
\nbest-sellers ago. Today, Canfield and Hansen are among the most
\nsuccessful non-fiction authors on the planet.<\/p>\n
\nauthor. You can do them, too. Register for the free teleseminar at
\n2 or 7 p.m. Eastern Time on Thursday, Jan. 3, and listen to
\nCanfield explain them all.<\/p>\n
\nmoving full speed ahead as the rejection letters continued to
\naccumulate. Authors, if you’ve ever been rejected–by publishers,
\nreaders, agents or others–you must hear this.<\/p>\n
\nhttp:\/\/publicityhound.net\/go\/6-keys-to-success-2\/<\/p>\n
\npromoting the call because I’m inundated with calls from frustrated
\nauthors who write books with no guidance from the experts, and then
\nare stuck with crummy books they can’t sell.<\/p>\n
\n4. Hound Video of the Week
\n====================================<\/p>\n
\nplayer_embedded <\/a><\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few good
\nlaughs: http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n