{"id":11403,"date":"2012-05-22T09:59:08","date_gmt":"2012-05-22T09:59:08","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=11403"},"modified":"2012-05-22T09:59:08","modified_gmt":"2012-05-22T09:59:08","slug":"bloggers-dont-make-visitors-log-in-before-commenting","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/content-creation\/bloggers-dont-make-visitors-log-in-before-commenting\/","title":{"rendered":"Bloggers: Don&#8217;t make visitors log in before commenting"},"content":{"rendered":"<p>Don&#8217;t you \u00a0hate it when you visit a blog, read a post, love the topic, and even before you get to the end, you know what comment you&#8217;re going to add?<\/p>\n<p>Then you reach the bottom of the post and you see this:<br \/>\u00a0 \u00a0<br \/><a href=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2012\/05\/Log-in-to-comment-at-blog1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11411\" style=\"vertical-align: middle;margin-top: 4px;margin-bottom: 4px;border: 1px solid black\" title=\"Log in to comment at blog\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2012\/05\/Log-in-to-comment-at-blog1.png\" alt=\"Log in box at Fast Company blog\" width=\"289\" height=\"134\" \/><\/a><\/p>\n<p>\u00a0 \u00a0<br \/>That&#8217;s what happened to me just now when I read the article <a href=\"http:\/\/www.fastcompany.com\/1837384\/10-ways-to-amplify-a-b2b-pr-campaign\">10 Ways to Amplify a B2B PR Campaign<\/a>\u00a0by Wendy Marx at Fast Company&#8217;s blog. I love her list! She invited comments. And I had four more ideas I wanted to add.<\/p>\n<p>Sorry, but I&#8217;m not hanging around to log in because I can&#8217;t remember if I have a Fast\u00a0Company account. I&#8217;d have to dig around for my login name and password. If I don&#8217;t have one, I&#8217;d have to register. And that&#8217;s way too much trouble.<\/p>\n<p>So instead, I&#8217;m criticizing the magazine and its dumb policy here.<\/p>\n<p>Media outlets, by the way, seem to be the worst offenders. Many newspapers, <strong>which are dying<\/strong>, force the few visitors they have left to create an account before commenting at their blogs or websites. I&#8217;m a former newspaper editor. Before I left the business 17 years ago, I was appalled by the &#8220;screw you&#8221; attitude and awful customer service that permeates the industry.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>My Ideas for Publicizing Your Publicity<\/strong><\/p>\n<p>Here&#8217;s what I would have written at the Fast Company blog. These ideas work for any PR campaign, not just B2B:<\/p>\n<ol>\n<li>When you&#8217;ve gotten national publicity, let your local newspaper, weekly newspaper or business journal know by submitting a press release. Go one step further. Pitch yourself and offer to explain how you got national publicity.\u00a0<br \/>\u00a0 \u00a0<\/li>\n<li>Ditto for your college alumni publication.<br \/>\u00a0 \u00a0<\/li>\n<li>Speakers, photocopy the article, with permission, and add it to your handouts.<br \/>\u00a0 \u00a0<\/li>\n<li>Write a letter to the editor of the newspaper or magazine that just wrote about you. Discuss one or two points the reporter didn&#8217;t include, or elaborate on a specific issue within the overall story. <strong>You get in front of the same audience twice!<\/strong> \u00a0If readers missed reading the original article, they&#8217;ll see your name and company name in the letter.<\/li>\n<\/ol>\n<p>Those are my ideas. Add yours to the list. Or explain why you think media outlets and others have idiotic policies that make readers log in.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><br \/>A Tool That Can Help You<\/strong><\/p>\n<p>My<a href=\"https:\/\/www.publicityhound.com\/\" target=\"_blank\"> Special Report #13: How to Recycle Your Publicity<\/a>, has many more ideas on this topic. It was updated a few months ago.\u00a0<\/p>\n<p><a href=\"https:\/\/www.publicityhound.com\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11408\" style=\"float: left;margin-top: 4px;margin-bottom: 4px\" title=\"Cover13 small\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2012\/05\/Cover13-small.jpg\" alt=\"\" width=\"180\" height=\"233\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don&#8217;t you \u00a0hate it when you visit a blog, read a post, love the topic, and even before you get to the end, you know what comment you&#8217;re going to add? Then you reach the bottom of the post and you see this:\u00a0 \u00a0 \u00a0 \u00a0That&#8217;s what happened to me just now when I read\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/content-creation\/bloggers-dont-make-visitors-log-in-before-commenting\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":0,"footnotes":""},"categories":[603],"tags":[2],"class_list":{"0":"post-11403","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-content-creation","7":"tag-blogging","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/11403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=11403"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/11403\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=11403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=11403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=11403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}