{"id":1132,"date":"2007-10-03T16:30:38","date_gmt":"2007-10-03T16:30:38","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/index.php\/new-fall-tv-shows-can-be-tied-to-your-pitch\/"},"modified":"2025-06-08T21:08:54","modified_gmt":"2025-06-08T21:08:54","slug":"new-fall-tv-shows-can-be-tied-to-your-pitch","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/tv-radio\/new-fall-tv-shows-can-be-tied-to-your-pitch\/","title":{"rendered":"New fall TV shows can be tied to your pitch"},"content":{"rendered":"<p>Michael Smart,\u00a0national news director for <a target=\"_blank\" href=\"http:\/\/home.byu.edu\/home\/\" rel=\"noopener\">Brigham Young University<\/a>,\u00a0generated fabulous publicity for the university several years ago just as the show <a target=\"_blank\" href=\"http:\/\/en.wikipedia.org\/wiki\/Survivor_(TV_series)\" rel=\"noopener\">&#8220;Survivor&#8221;<\/a> was debuting on CBS.<\/p>\n<p>&#8220;We had an honors class at BYU on team-building that had been taught for 13 years, and it wasn&#8217;t new,&#8221; he said.\u00a0 &#8220;The students were told they were stranded on a desert island and had to figure out ways to get off.&#8221;<\/p>\n<p>He pitched the story to local media, tied it to the &#8220;Survivor&#8221; debut, and ended up with publicity in the local newspaper and on the CBS affiliate station.<\/p>\n<p>Then, two years ago, he did the same thing again when <a target=\"_blank\" href=\"http:\/\/ww2.abc.go.com\/shows\/lost?nord=1\" rel=\"noopener\">&#8220;Lost&#8221;<\/a> debuted on ABC.<\/p>\n<p>&#8220;The same media outlets did the same story on the same class simply because the pitch was tied to pop culture,&#8221; he said.<\/p>\n<p>He suggests businesses tie their pitches to <a target=\"_blank\" href=\"http:\/\/www.nbc.com\/The_Office\/\" rel=\"noopener\">&#8220;The Office,&#8221; <\/a>the mega-hit that&#8217;s in its fourth season on NBC. TV producer and reporter Shawne Duperon, who teamed up with me to present a teleseminar called\u00a0\u00a0<a target=\"_blank\" href=\"https:\/\/www.publicityhound.com\/\" rel=\"noopener\">&#8220;103 Sizzling Story Ideas from July through December,&#8221;<\/a>\u00a0says TV stations love pitches like the kind Michael delivered because we live in a celebrity-obsesses society, and the local TV station gets to call attention to another show on their affiliated network.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Michael Smart,\u00a0national news director for Brigham Young University,\u00a0generated fabulous publicity for the university several years ago just as the show &#8220;Survivor&#8221; was debuting on CBS. &#8220;We had an honors class at BYU on team-building that had been taught for 13 years, and it wasn&#8217;t new,&#8221; he said.\u00a0 &#8220;The students were told they were stranded on\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/tv-radio\/new-fall-tv-shows-can-be-tied-to-your-pitch\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":609,"footnotes":""},"categories":[609],"tags":[29,605,205],"class_list":{"0":"post-1132","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tv-radio","7":"tag-media-relations","8":"tag-news-events","9":"tag-pitching","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1132"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1132\/revisions"}],"predecessor-version":[{"id":41229,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1132\/revisions\/41229"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}