The Publicity Hound’s
\nTips of the Week
\nIssue #454 June 9, 2009<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
==========================================
\nIn This Issue
\n===============================<\/p>\n
1. Feed Me Bubbe<\/p>\n
2. Mass Confusion on Facebook<\/p>\n
3. Claim Your Facebook URLs Saturday<\/p>\n
4. Media Lead for Small Biz Owners<\/p>\n
5. Promoting a Holistic Business<\/p>\n
6. Help This Hound<\/p>\n
7. Hound Quote of the Week<\/p>\n
8. And at My Blog…<\/p>\n
=====================================
\n1. Feed Me Bubbe
\n=====================================<\/p>\n
Publicity Hound Avrom Honig already has received a mountain of
\ncoverage for his popular web TV cooking show, Feed Me Bubbe.<\/p>\n
He’s the director and creator. But the star is his
\neighty-something grandmother, Bayla “Bubbe” Sher. (Bubbe is
\nYiddish for grandma.)<\/p>\n
In one episode, she’s whipping up a bowl of refreshing borscht.
\nIn other, she explains the intricacies of making potato latkes.
\nIn another, she demonstrates the finer points of chicken
\nschnitzel.<\/p>\n
Each episode features a Yiddish word of the day. Avrom and Bubbe
\neven appear in their own homemade TV commercials.<\/p>\n
The show\u00a0 has become such a hit that it’s attracted the attention of ABC But Avrom, 25, is never satisfied with the publicity.<\/p>\n So he used a tip he read here about asking everyone who “I landed major publicity over at TubeFilter.tv when I asked a “I figured, well, if they received such good press, I would go “At the end of the interview, I boldly asked, ‘Who else should You can see the episode at here.<\/p>\n Pitching bloggers, like Avrom does, has huge payoffs. But make Avrom wants more ideas for ways to promote his show. So I’m ===================================== During last week’s teleseminar on “11 Ways to Avoid Missed –First, you cannot create a Facebook account under your company If you’re concerned because you don’t want your business contacts –Second, the only place on Facebook to promote a business is on Christine Buffaloe, my guest expert who also creates and manages “Facebook is a process, so don’t have the expectation that you’re The 28 pages of illustrated handouts we provided offer lots of We explain the correct way to use the Events application, how to We even offered several ways to find solutions to pressing If you missed the call, you can order the CD, transcript or MP3 ===================================== Facebook just announced that users can claim their vanity Profile I wrote about this last week and urged you to claim your URLs, or Facebook is offering vanity URLs for both Profile and Fan Pages.<\/p>\n At the bottom of that post, you’ll also see a link where you can ======================================== Karen Klein, a columnist for BusinesWeek.com and the Los Angeles “I’m taking the temperature of small business owners on the new “For instance, business owners historically have tended to skew “The idea came about after the tax\/tea party protests of a month Karen also has written for Newsday, the Chicago Tribune, Newsweek ===================================== This week, eleven Publicity Hounds have tips for Nancy L. From Dina Eisenberg:<\/p>\n “Like you, my market is Baby Boomers. Do a Technorati.com search From Brent:<\/p>\n “Get involved in your local Toastmasters club. It helps in public From Jennifer Manocchio:<\/p>\n “Start by pitching local television news shows. Morning shows and The Publicity Hound says:<\/p>\n One of my most popular training tools is “How to Get on the Local<\/a> Read all the responses to this week’s Help This Hound question. <\/a><\/p>\n I need more questions! Send yours and include your city and state.<\/a><\/p>\n =============================== Publicity Hound Avrom Honig writes:<\/p>\n “My three-year-old web TV show Feed Me Bubbe, which features my “Of course, we’d like to receive more. Can your Hounds recommend “We’d love to hear ideas from your Hounds on other media outlets The Publicity Hound says:<\/p>\n I’m a Food Network junkie, and even though their shows are a Hounds, what ideas can you offer for Avrom and Bubbe<\/a>? Post them ================================ Sign in the window of a pet shop:<\/p>\n “Buy one puppy. Get one flea.”<\/p>\n ================================= Social media tips for restaurants, bars and nightclubs<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #454 June 9, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue =============================== 1. Feed Me Bubbe 2. Mass Confusion on Facebook 3. Claim Your Facebook URLs Saturday 4. Media Lead for Small Biz Owners 5. Promoting a Holistic Business\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[16,5,7],"class_list":{"0":"post-113","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-facebook","8":"tag-publicity-tips","9":"tag-tv-publicity","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=113"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/113\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nWorld News, the Wall Street Journal, PBS’s “Frontline,” and Retirement
\nLiving’s “The Art of Living.” TrendHunter.com named Feed Me Bubbe<\/a> one of the
\ntop trends of 2009.<\/p>\n
\ninterviews him, “Who else do you know who might be interested in
\nthis story?”<\/p>\n
\nblogger that question,” Avrom said. “It started when I received
\nan email from a fellow podcaster mentioning all of the places
\nwhere they had received glowing reviews about their production.<\/p>\n
\ndown the list and contact everyone that had left these great
\nreviews. One of the reviewers, a freelancer named Jacob, wrote
\nback and was thrilled to do an interview.<\/p>\n
\nknow about Bubbe?’ He mentioned that one of the places he
\nfreelances for is TubeFilter.tv. The very next day, we found
\nourselves on the front Page of TubeFilter.”<\/p>\n
\nsure you offer them ONLY what they need. “How to Pitch the Best
\nBloggers and Create a Publicity Explosion” explains how.<\/p>\n
\nfeaturing his question this week in the Help This Hound section
\nin Item #6 below.<\/p>\n
\n2. Mass Confusion on Facebook
\n=====================================<\/p>\n
\nOpportunities on Facebook,” it was painfully obvious from the
\nquestions participants asked that many business people don’t
\nunderstand two important rules about Facebook:<\/p>\n
\nname. This violates Facebook’s terms of service. I was astounded
\nat the number of people who emailed us to say they have multiple
\naccounts on Facebook–one for their personal use and one for
\ntheir business. If you’re among them, and Facebook finds out,
\nthey can close down your accounts pronto, and all that valuable
\ncontent you’ve been posting will be gone forever.<\/p>\n
\nto see personal information that’s reserved for your family
\nmembers, and vice-versa, you can use the Settings to control who
\nsees what.<\/p>\n
\nFan Pages. Facebook is partly to blame for the confusion. They’ve
\nhidden the powerful “Create a New Facebook Page”<\/a> three layers
\ninto the site.<\/p>\n
\nsocial media accounts for her clients, said many Facebook users
\ncomplain that they can’t get traction on the site. They don’t see
\nany sales after they’ve been on Facebook for a few months, and
\nthey conclude it’s a waste of time.<\/p>\n
\ngoing to be on Facebook and in one week you’re going to have all
\nthese people wanting to hire you or use your services for
\nwhatever reason,” she said. “It’s a process, and it takes time.”<\/p>\n
\nshortcuts and multiple ways to do things. We illustrate how to
\nfind Friends, invite Friends to become Fans of your Fan Pages,
\nflag your Facebook Friends about information you don’t want them
\nto miss, and ask your Friends to help you spread the word about
\nsomething you’re doing.<\/p>\n
\ndovetail your Facebook account with other social networking sites
\nand how to recycle tips you’ve used elsewhere for Facebook, so
\nyou don’t always have to create original content.<\/p>\n
\nproblems dealing with Facebook. Its Help Center isn’t always
\nhelpful.<\/p>\n
\ndownload. CDs and transcripts will be ready by the end of the
\nweek. All come with the 28 pages of illustrated handouts that you
\ncan download immediately.<\/p>\n
\n3. Claim Your Facebook URLs Saturday
\n=====================================<\/p>\n
\nand Fan Page URLs starting at 12:01 a.m. on Saturday, June 13.<\/p>\n
\nkick yourself later when somebody else has claimed them.<\/p>\n
\ncontact Facebook if you want to ensure that you keep the rights
\nfor a trademark or other protected name.<\/p>\n
\n4. Media Lead for Small Biz Owners
\n========================================<\/p>\n
\nTimes, is looking for sources for a BusinessWeek column she’s
\nwriting on what small business owners think of President Obama.<\/p>\n
\ndirection Obama has set, and what key issues are important to
\nthem right now,” she said. “I have some polls and metrics, but
\nit’s always good to get quotes from real entrepreneurs as well.<\/p>\n
\nRepublican because they are the ‘party of business’ and tend to
\nbe for lower taxes, less regulation, etc.–all things that are
\nnear and dear to most business owners’ hearts. I’m wondering if
\nthat’s still true, however, or whether small business owners are
\nmore willing to give Obama a chance right now.<\/p>\n
\nor two ago, when I wondered whether small business owners might
\nbe strongly represented in those ranks, or whether they were
\ntaking more of a wait-and-see attitude about Obama’s ideas and
\npolicies. Are they worried? Hopeful? Angry? Shocked and appalled?
\nAnd why?”<\/p>\n
\nand Sunset. You can follow her at her blog<\/a> and start building a relationship
\nwith her. See “Special Report #49: 17 Ways to Build Valuable<\/a>
\n Relationships with Media People.”<\/a><\/p>\n
\n5. Promoting a Holistic Business
\n=====================================<\/p>\n
\nJerominski, of SeaTac, Wash., a holistic health coach, who’s<\/a>
\n looking for ways to generate publicity for her business.<\/a><\/p>\n
\nfor ‘menopause’ and ‘Baby Boomers,’ and then find 10 bloggers to
\nbefriend by commenting on their blogs. You might even ask to
\nshare your knowledge via a guest post or two.”<\/p>\n
\nspeaking and writing, and gives you a safe place to practice.
\nIt’s great for networking and has gotten me to the next level.”<\/p>\n
\nweekend producers love these kinds of topics, especially if you
\ncan tie it into something timely like how to get flatter abs this
\nsummer without doing crunches. Once you get a few under your
\nbelt, incorporate your exposure into your bio (‘Nancy has shared
\nher expertise on XYZ.’) You can also use the TV coverage in your
\npitch to national TV shows to show them what a great guest you
\nare!”<\/p>\n
\n TV News Tomorrow”<\/a> in which TV producer Shawne Duperon explains in
\nstep-by-step detail how to pitch your local TV stations. Read
\nmore about it.<\/p>\n
\n6. Help This Hound
\n===============================<\/p>\n
\nBubbe (Yiddish for grandmother) demonstrating how to cook a
\nvariety of kosher foods, has received national media attention.<\/p>\n
\nthe best ways to pitch a story about the show to the big food
\nmagazines? We’ve already been on ABC News and PBS’s ‘Frontline,’
\nand in the Wall Street Journal. But we’re always interested in
\nany other media attention we can generate, including blogs.<\/p>\n
\nor bloggers that might be interested in covering Feed Me Bubbe.”<\/p>\n
\nlittle too slick and polished for you and Bubbe, I still think
\nyou should pitch them because your show has a real down-home
\ncharm.<\/p>\n
\nto my blog.<\/p>\n
\n7. Hound Joke of the Week
\n================================<\/p>\n
\n8. And at My Blog…
\n=================================<\/p>\n