{"id":1126,"date":"2007-09-26T15:04:50","date_gmt":"2007-09-26T15:04:50","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/index.php\/how-to-market-a-youtube-campaign\/"},"modified":"2025-01-04T18:38:54","modified_gmt":"2025-01-04T18:38:54","slug":"how-to-market-a-youtube-campaign","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/content-creation\/how-to-market-a-youtube-campaign\/","title":{"rendered":"How to market a YouTube campaign"},"content":{"rendered":"

Somebody here at the “Unconference” asked Shel Holtz how to market a video like the\u00a0Dove video I wrote about<\/a>\u00a0earlier today so that it creates a deafening buzz online.<\/p>\n

He didn’t know all the details but said they paid to have it on YouTube’s homepage.<\/p>\n

He also wasn’t sure if they did a\u00a0blogger outreach campaign. But he talked about one of his own blogger outreach efforts while representing a cosmetics company.<\/p>\n

\u00a0“I looked for the most infuential spa, health and beauty\u00a0blogs using Technorati. I read the bogs and listened to the podcasts. I reached out with individual emails. I said ‘We have\u00a0samples we’d like to send you. You don’t have to write about it.’ I didn’t get one complaint. \u00a0We got a lot of coverage on it. But you have to be careful. It has to be individual personal outreach.”<\/p><\/blockquote>\n

He explained the very clever YouTube recruiting campaign <\/a>created by Deloitte & Touche USA LLC. The company sponsored a contest for\u00a0employees on their intranet. “If you want to shoot a video on your perceptions of this company’s value and culture, we’ll send you a camera and an editing kit, ” the company told employees.<\/p>\n

They handed out 350 cameras. Employees created their own videos and then voted on their favorites. The top videos were posted to YouTube.<\/p>\n

“These employee-produced videos have an authenticity that videos created by the company can’t express,” Holtz said.<\/p>\n

Indeed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Somebody here at the “Unconference” asked Shel Holtz how to market a video like the\u00a0Dove video I wrote about\u00a0earlier today so that it creates a deafening buzz online. He didn’t know all the details but said they paid to have it on YouTube’s homepage. He also wasn’t sure if they did a\u00a0blogger outreach campaign. But\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":603,"footnotes":""},"categories":[603],"tags":[427,33],"class_list":{"0":"post-1126","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-content-creation","7":"tag-marketing","8":"tag-youtube","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1126"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1126\/revisions"}],"predecessor-version":[{"id":40558,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1126\/revisions\/40558"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}