The Publicity Hound’s
\nTips of the Week
\nIssue #669 Dec. 1, 2012<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Why Authors Worry Needlessly<\/p>\n
2. Graphics Package<\/p>\n
3. Hound Video of the Week<\/p>\n
This Weekend in the Hound House:<\/p>\n
What I want for Christmas: An 8-year-old kid to help me with
\ntechnology. My friend’s 8-year-old granddaughter showed her
\ngrandma how to sync her new Baby Grand player piano with her iPad
\nso grandma can look at the iPad and watch a video of a guy
\nplaying the same song on his piano that her Baby Grand is playing
\nin her living room.<\/p>\n
======================================
\n1. Why Authors Worry Needlessly
\n======================================<\/p>\n
Way too many authors are spending way too much time crying way
\ntoo many tears over the dearth of book reviews in newspapers and
\nmagazines.<\/p>\n
Entire book review sections are disappearing. And the few books
\nthat are lucky enough to catch the reviewer’s attention are
\nusually published by one of the big houses.<\/p>\n
Authors, turn that frown upside down!<\/p>\n
You have opportunities galore for book reviews that can bring you
\nfar more sales than so-so reviews in one of the big newspapers.<\/p>\n
For example:<\/p>\n
–Bloggers, who have loyal audiences in tight niches and lots of
\ntraffic, are often eager to review books that will help their
\nreaders.<\/p>\n
–Instead of trying to get in front of only readers, how about
\ntrying to get in front of librarians who buy books, recommend
\nthem to their patrons, and write book reviews for peer
\npublications?<\/p>\n
–Don’t poo-poo your local newspapers and magazines. Book
\npublicist Penny Sansevieri says there’s gold in local reviews.<\/p>\n
If you can’t afford an expensive publicist to help you launch
\nyour book, or promote a book that’s been on the market for awhile
\nbut isn’t selling, you’ll have to do it yourself. But not to
\nworry.<\/p>\n
Join Penny and me for a two-hour webinar from 4 to 6 p.m. Eastern
\nTime on Thursday, Dec. 6. We’ll show you “How to Launch a Book,
\nPromote It and Sell a Truckload–Without an Expensive Publicist.”<\/p>\n
The huge package of bonuses will help you with keywords, writing
\nyour author bio, selling books on Pinterest, writing a compelling
\npress release, and knowing what to do if your book really takes
\noff and a major publisher comes knocking.<\/p>\n
Register at You’ll get all the bonuses after the webinar, so you aren’t ==================================== During the two-part webinar series I presented this week on “How I first heard about it more than a year ago.<\/p>\n It’s the Marketing Graphics Toolkit at The package is only $10.95 and here’s the best part. When you You set this up just once, and it’s on autopilot forever.<\/p>\n So how does this company make their money? By trying to upsell Upselling is so important and profitable that I taught people how If you missed my webinar series, you can sign up at the link http:\/\/publicityhound.com\/publicity-products\/marketing- Note: If you buy the graphics package, you’ll have to scroll all ==================================== Thanks to Kathy Mahan of San Juan Capistrano, Calif., for this http:\/\/news.yahoo.com\/blogs\/trending-now\/sloopy-dancing- Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #669 Dec. 1, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Why Authors Worry Needlessly 2. Graphics Package 3. Hound Video of the Week This Weekend in the Hound House: What I want for Christmas: An 8-year-old\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[3,176,56,36,45,9,5],"class_list":{"0":"post-1117","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-promotion","8":"tag-book-publicity","9":"tag-how-to-get-free-publicity","10":"tag-pitching-the-media","11":"tag-pr","12":"tag-publicity-for-niche-markets","13":"tag-publicity-tips","14":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1117"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1117\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/howtolaunchabook.htm<\/a><\/p>\n
\noverwhelmed. You can concentrate on Penny’s advice and then come
\naway knowing exactly how to use the free resources.<\/p>\n
\n2. Graphics Package
\n====================================<\/p>\n
\nto Host Webinars and Sell Them as Profitable Products,” I shared
\na link to an inexpensive graphics package that participants will
\nlove when it comes time to build their sales pages for their
\nwebinars. (Bloggers, you’ll love this too.)<\/p>\n
\nhttp:\/\/publicityhound.net\/go\/marketing-graphics-toolkit\/ and it’s
\njam-packed with mini site templates, price tags, Buy Now buttons,
\nebook covers, 100 percent guarantee stickers, hand-drawn arrows
\nand doodles, and lots of other goodies.<\/p>\n
\nbuy, the entire $10.95 goes into my PayPal account. You can sign
\nup to resell this package too, let your friends and followers
\nknow about it, and get notices from PayPal telling you that
\nyou’ve just received a payment of $10.95–over and over and over
\nagain.<\/p>\n
\nyou to a more expensive graphics package. Smart.<\/p>\n
\nto upsell from their webinar registrations.<\/p>\n
\nbelow because I recorded it, and the videos and bonus will be
\nready for downloading by Sunday night:<\/p>\n
\ntapes\/howtohostwebinars.htm<\/a><\/p>\n
\nthe way to the bottom of the page to find the instructions on how
\nto download.<\/p>\n
\n3. Hound Video of the Week
\n====================================<\/p>\n
\nvideo of Sloopy the Dancing Chihuahua, recorded on Thanksgiving
\nDay.<\/p>\n
\nchihuahua-leaves-stitches-191636852.html<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs: http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n