Attracting a journalist’s or blogger’s attention for your story idea is no different than attracting a consumer’s attention for a product or service.<\/p>\n
That’s what I concluded when I read What motivates people? Beckwith 40<\/a>, written by\u00a0 branding expert Harry Beckwith, strategic director of Beckwith Partners, a marketing firm.<\/p>\n Take, for example, three of his 40 points:<\/p>\n He says: “Your biggest competitor is not a competitor; it’s your prospect’s indifference.\u00a0“<\/p>\n Translation:\u00a0“When it comes to grabbing the publicity spotlight,\u00a0your biggest competitor is not a competitor; it’s a journalist’s or a blogger’s indifference.”<\/p>\n * * *<\/p>\n He says: “Prospects decide in the first five seconds.”<\/p>\n Translation:\u00a0“Journalists and bloggers decide if they like your pitch in the first five seconds.”<\/p>\n * * *<\/p>\n He says:\u00a0\u00a0“People don\u2019t care how good you are. They care how good you can make them.”<\/p>\n Translation:\u00a0“Journalists and bloggers don’t care how good you are. They care how good you can make them.”\u00a0<\/p>\n All the more reason why you should be building strong relationships with journalists and being a valuable source they love.<\/a>\u00a0 Ditto for reaching out to bloggers <\/a>and helping them do their jobs.\u00a0\u00a0\u00a0\u00a0<\/p>\n Thanks to David Avrin, aka The Visibility Coach<\/a>, for writing about this in his ezine and catching my attention, and for blogger Rajesh Setty <\/a>for featuring it.\u00a0<\/p>\n This list is a keeper.<\/p>\n","protected":false},"excerpt":{"rendered":" Attracting a journalist’s or blogger’s attention for your story idea is no different than attracting a consumer’s attention for a product or service. That’s what I concluded when I read What motivates people? Beckwith 40, written by\u00a0 branding expert Harry Beckwith, strategic director of Beckwith Partners, a marketing firm. Take, for example, three of his\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[2,29],"class_list":{"0":"post-1113","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-blogging","8":"tag-media-relations","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1113"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1113\/revisions"}],"predecessor-version":[{"id":41049,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1113\/revisions\/41049"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}