The Publicity Hound’s
\nTips of the Week
\nIssue #665 Nov. 17, 2012<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Make Your Blog Go Ka-ching, Ka-ching<\/p>\n
2. How Journalists Use LinkedIn<\/p>\n
3. New Posts at My Blog<\/p>\n
4. Hound Video of the Week<\/p>\n
This Weekend in The Hound House:<\/p>\n
I heard about a cool dog park near my home where Bogie can run
\noff leash. I visited their website and saw rave reviews from dog
\nowners who loved the quality of the park, supported entirely by
\ndonations. But a few months ago, a scoundrel stole their donation box.
\nSic’ em!<\/p>\n
======================================
\n1. Make Your Blog Go Ka-ching, Ka-ching
\n======================================<\/p>\n
Make your blog do double duty, and you’ll soon hear the sweet
\nsound of “ka-ching, ka-ching.”<\/p>\n
While other content marketers are scurrying to write and publish
\nebooks for the Kindle and the Nook, smart Publicity Hounds are
\ngoing to their blogs, plucking a group of posts on the same
\ntopic, and packaging them as profitable ebooks.<\/p>\n
People who buy them, and like them, can then subscribe to the
\nblog’s RSS feed so all that great content keeps coming. The link
\nfor the feed is inside the ebook, along with links leading
\nreaders to your product pages.<\/p>\n
That’s one easy way to make money from your blog.<\/p>\n
Here’s another that works particularly well for nonprofits: Use a
\ntip jar hooked to PayPal. WordPress and Blogger have their own
\nplug-ins for “Donate Now” buttons that take donors directly to
\nPayPal. Set it up once, and hear the sweet sound of “ka-ching,
\nka-ching” forever.<\/p>\n
I shared two dozen more ideas during the webinar “27 Ways to PR pros: Add this to your list of services.<\/p>\n ===================================== When I spoke to the Central Iowa Chapter of the Public Relations –They join Groups devoted to topics they cover and hunt for –They can see you answering other people’s questions. If they’re –You can share trends in your industry.<\/p>\n –They post status updates asking for specific types of sources –Some journalists, like Michele Hollow, have their own LinkedIn –They use LinkedIn to fact-check.<\/p>\n –They conduct interviews right on LinkedIn.<\/p>\n Publicity Hounds who spend time building the relationship with ==================================== Dog Tweets: Instagram may be the most powerful sales platform on ==================================== One of my favorites. Two dogs in a diner: Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #665 Nov. 17, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Make Your Blog Go Ka-ching, Ka-ching 2. How Journalists Use LinkedIn 3. New Posts at My Blog 4. Hound Video of the Week This Weekend in\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":4,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,56,48],"class_list":{"0":"post-1101","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-how-to-get-free-publicity","9":"tag-linkedin","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1101"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1101\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nMonetize Your Blog.” You can access the replay at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/howtomonetizeyourblog.htm<\/a><\/p>\n
\n2. How Journalists Use LinkedIn
\n=====================================<\/p>\n
\nSociety of America this week, I explained seven ways journalists
\nuse LinkedIn Groups:<\/p>\n
\nstory ideas.<\/p>\n
\nimpressed and want to know more, they can contact you directly
\nfrom within the Group even if they aren’t connected to you.<\/p>\n
\nthey need to interview.<\/p>\n
\ngroups and post queries for stories they’re working on. She’s a
\nfreelancer who writes about lifestyle topics for many big
\nnewspapers and magazines. She has a Pet News & Views group on
\nLinkedIn.<\/p>\n
\njournalists in LinkedIn Groups and on sites like Twitter will get
\nmuch farther than those who pitch. Learn what to say and how to
\nsay it by accessing the video replay of “How to Use Social Media to
\nConnect with Journalists” at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/journalistsonsocialmedia.htm<\/a>.<\/p>\n
\n3. New Posts at My Blog
\n====================================<\/p>\n
\nthe Internet
\nhttp:\/\/publicityhound.net\/?p=13342<\/p>\n
\n4. Hound Quote of the Week
\n====================================<\/p>\n
\n http:\/\/www.youtube.com\/watch?v=EVwlMVYqMu4<\/a><\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs: http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n