The Publicity Hound’s
\nTips of the Week
\nIssue #664 Nov. 13, 2012<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Endorsements Cheapen LinkedIn<\/p>\n
2. How to Host Webinars<\/p>\n
3. Publicity Shortcuts<\/p>\n
4. Hound Quote of the Week<\/p>\n
This Week in The Hound House:<\/p>\n
I’ve been wondering: Why can I buy three pairs of stylish
\n“cheater” glasses for under $10 at the local hardware store, but
\none pair of bifocal prescription glasses that do about the same
\nthing cost 20 times as much?<\/p>\n
======================================
\n1. Endorsements Cheapen LinkedIn
\n======================================<\/p>\n
Tacky publicity tactic: Endorse lots of people on LinkedIn, even
\nif you don’t know them and aren’t familiar with their work
\nbecause your avatar will appear on their profile page.<\/p>\n
Even tackier: Beg somebody to endorse you.<\/p>\n
This past week, I’ve heard three friends complain that they’ve
\nbeen endorsed by total strangers.<\/p>\n
Then I read a fabulous column a few days ago by social media
\nexpert Pam Moore. She’s grousing, too, and says endorsements,
\nwhich are too darn easy to give and which LinkedIn practically
\nshoves down our throats, have led to a glut of LinkedIn spam
\nbecause people are begging others they don’t know to endorse
\nthem.<\/p>\n
To retaliate and put the spammers in their place, she introduced
\na clever “Pet the Pig” campaign.<\/p>\n
She replies to the guilty parties who plead for endorsements and
\nleads them to a page that invites them to “Pet the Pig.” That
\nleads them to another page that offers a free White Paper on \u201c15
\nTips to Eliminate Spam From Your Social Media Diet.\u201d<\/p>\n
You can read her column at On LinkedIn, when somebody invites me to connect, and I accept, I Despite the ugly endorsements mess, LinkedIn is still a fabulous Read more about the video that Wayne created with me. It’s called ===================================== If you’re a subject matter expert and share your knowledge mostly That’s what I’ve been doing the last several years, even though During Thursday’s webinar on “35 Ways to Promote Your Facebook Consider it done.<\/p>\n Save the dates Nov. 28 and 29. From 4 to 5:30 Eastern Time, I’ll One of the bonuses will be my tattered checklist of about 20 You’ll be able to register for one or both calls next week. Start ==================================== One of my very best shortcuts is to outsource my video editing Those are the kinds of tips that Tim Ferris, author of The 4-Hour Register for the webinar via my affiliate link at ==================================== “Dachshunds are ideal dogs for small children, as they are Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #664 Nov. 13, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Endorsements Cheapen LinkedIn 2. How to Host Webinars 3. Publicity Shortcuts 4. Hound Quote of the Week This Week in The Hound House: I’ve been wondering:\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[174,48,9,5,27],"class_list":{"0":"post-1098","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-how-to-host-webinars","8":"tag-linkedin","9":"tag-publicity-for-niche-markets","10":"tag-publicity-tips","11":"tag-social-media","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1098"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1098\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n http:\/\/www.pammarketingnut.com\/2012\/11\/the-new-linkedin-
\nendorsements-are-we-being-gamed-linkedin\/<\/a><\/p>\n
\nalso suggest we connect on Facebook and Twitter, and I include
\nlinks to my profile pages. The response has been great.<\/p>\n
\nplace to gain traction very quickly. I used a tip from LinkedIn
\nexpert Wayne Breitbarth on how to piggyback a speaking engagement
\nonto another event in the same city. It’s worked twice! I made
\nmore contacts and even walked away with some extra money.<\/p>\n
\n“4 Secret LinkedIn Power Tools to Connect with Journalists and
\nPut Money in Your Pocket.” You can learn how to access it, and
\nall the bonuses, at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/linkedinpowertools.htm<\/a><\/p>\n
\n2. How to Host Webinars
\n=====================================<\/p>\n
\nthrough articles and blog posts, consider hosting live webinars,
\nrecording them, and selling the video replays.<\/p>\n
\nI’m a techno-idiot and struggled to get my wall calendar into my
\nmobile phone.<\/p>\n
\nPage,” several Publicity Hounds asked for a webinar on how to
\nhost webinars.<\/p>\n
\nhost two sessions that will walk you through my system. The first
\nsession deals with marketing–how to find an enticing topic, how
\nto promote it, and how to sell it afterward–and how I create the
\nPowerPoint slides. The second session will walk you through the
\n90-minute call using GotoWebinar. I’ll tell you what buttons to
\npush, and how to avoid the same disasters that have plagued me.<\/p>\n
\nthings I do the day of the call, to keep everything running
\nsmoothly, from giving the dog a frozen Kong with peanut butter to
\nkeep her quiet, to rebooting my computer 30 minutes before the
\nwebinar begins. The checklist has saved my butt.<\/p>\n
\nthinking about what topics you’d like to offer. And if you missed
\nthe Facebook webinar, you can grab the video replay and all the
\nbonuses at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/35WaystoPromoteYourFacebookPage.htm<\/a><\/p>\n
\n3. Publicity Shortcuts
\n====================================<\/p>\n
\nand other graphics stuff to a high school kid in my neighborhood.
\nHe loves the work, and I love not getting my hands dirty.<\/p>\n
\nWork Week, will share during a free webinar tomorrow–Wednesday,
\nNov. 14. He will be Steve Harrison’s guest at 2 and 7 p.m. and
\nshare his best tips on \u201cHow to Get Maximum Publicity in Minimum
\nTime.\u201d One of them is the single most important thing you need to
\nknow to land media coverage.<\/p>\n
\nhttp:\/\/www.publicityhound.net\/go\/Maximum-publicity-in-minimum-
\ntime<\/p>\n
\n4. Hound Quote of the Week
\n====================================<\/p>\n
\nalready stretched and pulled to such a length that the child
\ncannot do much harm one way or the other.” — Robert Benchley<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs: http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n