My skin crawls every time I see somebody “announcing” something in a press release or a news story.<\/p>\n
They act as though the announcement is the news when, in fact, it isn’t.\u00a0 The content of the announcement is all anybody cares about.\u00a0 That’s why I’d love to ban the words “announce, announced, announcing” and “announcement” from publicity campaigns and news stories.<\/p>\n
Then along comes former U.S. Sen.\u00a0 Fred Thompson, a Republican who has been acting for months like he’s running for president.\u00a0 Late last week, his office “announced” that on Thursday of this week, he’ll make his official “announcement” that he’s running on the Jay Leno show.<\/p>\n
Thompson and other big-name politicians might be able to get away with this kind of silly PR, but don’t you ever try it.<\/p>\n
How many times do you use the A-words when you write press releases?<\/p>\n
Guilty?\u00a0 That’s what I thought.<\/p>\n
It’s time to learn how to write releases that people will not only read, but find interesting and respond to.\u00a0 Sign up for my free email tutorial “89 Ways to Write Powerful Press Releases.”<\/a>\u00a0 It explains how to write press releases not only for journalists, but for the search engines, which can deliver your press release directly to consumers who are searching for the kinds of information you’re writing about.<\/p>\n Warning: This is an intensive 12-week course, but please stick with it.\u00a0 By the time you’re done, you’ll know more about how to write and distribute press releases than most professional PR people.\u00a0 As of today, 6,665 people have signed up for the course.<\/p>\n Bloggers and ezine editors, do your readers a favor and tell them about this.\u00a0 If you really want to get their attention, challenge them to take this press release quiz<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" My skin crawls every time I see somebody “announcing” something in a press release or a news story. They act as though the announcement is the news when, in fact, it isn’t.\u00a0 The content of the announcement is all anybody cares about.\u00a0 That’s why I’d love to ban the words “announce, announced, announcing” and “announcement”\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[205,13],"class_list":{"0":"post-1092","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-pitching","8":"tag-press-releases","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1092"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1092\/revisions"}],"predecessor-version":[{"id":41057,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1092\/revisions\/41057"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}