The Publicity Hound’s
\nTips of the Week
\nIssue #661 Nov. 3, 2012<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. 5 Reasons to Seek a Sponsor<\/p>\n
2. Look-alike Contests for Facebook<\/p>\n
3. New Posts at My Blog<\/p>\n
4. Hound Video of the Week<\/p>\n
This Weekend in The Hound House:<\/p>\n
Only three more days of robo calls and campaign ads. It’s bad
\nenough here in Wisconsin. I really feel bad for you Hounds in
\nOhio.<\/p>\n
======================================
\n1. 5 Reasons to Seek a Sponsor
\n======================================<\/p>\n
If you have helpful information to share with the world, here are
\nfive important reasons to team up with a corporate or nonprofit
\nsponsor who can pay for your PR campaign:<\/p>\n
–Lots of people don’t know you. Even if you reach them
\neventually, they might tune you out. But those same people know
\nthe big brand names like US Bank, Wachovia, Coca-Cola, Walmart,
\nToyota, Sony Pictures, and global nonprofits like Junior
\nAchievement, Kiwanis and YMCA. Partnering with names like those
\ngives you “borrowed credibility.”<\/p>\n
–Your partners have already figured out how to best serve the
\nmarket you’re targeting. They know if email works better than
\ndirect-mail. They know what type of sales copy is most effective.
\nThey’ve spent millions of dollars on the kind of consumer
\nresearch that you and I can’t afford.<\/p>\n
–They have a budget to reach the same demographics you’re going
\nafter, and they’re planning from 6 to 18 months ahead on how to
\nreach them. If you’re starting from scratch, you can tap into
\nbudgets that already exist without scrounging for your own
\nmarketing dollars.<\/p>\n
–They need you! A big company already has a huge staff and
\naccess to a giant customer base. But if the newsletter editor
\nruns out of ideas as the deadline for the next newsletter is
\napproaching–well, that’s where you come in. Because you already
\nknow the audience, you probably have mountains of content and
\narticles to share.<\/p>\n
–You owe it to your message. If you’ve been given a gift on how
\nto connect with people either by speaking or writing, your job is
\nto share it with the world. But you can only do so much on your
\nown.<\/p>\n
Brendon Burchard, who has been sponsored by all the corporations
\nand nonprofits mentioned above, spent 18 months creating the
\npartnership model and two years actually making it work. He’ll
\nexplain how he did it when he’s Steve Harrison’s guest on a free
\ntelephone seminar at 2 and 7 p.m. Eastern Time on Wednesday, Nov.
\n7.<\/p>\n
The call won’t be recorded, so if you can’t attend, sign up
\nanyway to get notified if the program is offered again. I’m
\npromoting it as an affiliate because sponsorships are fabulous
\nways to get major corporations and nonprofits to pay for your PR.<\/p>\n
Register at http:\/\/publicityhound.net\/go\/how-to-find-a-sponsor\/<\/p>\n
=====================================
\n2. Look-alike Contests for Facebook
\n=====================================<\/p>\n
Need a fun way to promote a new product, service or event and
\npull people to your Facebook page?<\/p>\n
Consider a look-alike contest. Duluth Trading Co. Has a Paul In a new blog post I wrote this week at Register at ==================================== How to be an expert in your industry Promote your Facebook page with a look-alike contest Speakers, do you still use one-sheets for marketing? Dog Tweets—Fast, easy blog post: Your top 10 tweets from this ==================================== “Who did this mess?” You’ll know exactly which dog is guilty Http:\/\/www.youtube.com\/watch?feature=player_embedded&v= Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #661 Nov. 3, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. 5 Reasons to Seek a Sponsor 2. Look-alike Contests for Facebook 3. New Posts at My Blog 4. Hound Video of the Week This Weekend in\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,3,171,71,55,56],"class_list":{"0":"post-1090","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-book-promotion","9":"tag-brendon-burchard","10":"tag-facebook-fan-pages","11":"tag-free-publicity","12":"tag-how-to-get-free-publicity","13":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1090"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1090\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nBunyan Look-Alike Contest on its Facebook page at
\n https:\/\/www.facebook.com\/DuluthTradingCompany.<\/a><\/p>\n
\nhttp:\/\/publicityhound.net\/?p=13180, I discuss six opportune times
\nto present these contests. This is just one of the 35 ideas I’ll
\nbe sharing on Thursday when I host the webinar “35 Ways to
\nPromote Your Facebook Page.”<\/p>\n
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/35WaystoPromoteYourFacebookPage.htm<\/a>
\nand you’ll get the checklist “12 Types of Content Facebook Fans
\nLove.” I’ve experimented with some of them, and they’ve resulted
\nin dozens more Likes, Comments and Shares.<\/p>\n
\n3. New Posts at My Blog
\n====================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=13165<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=13180<\/p>\n
\nHttp:\/\/publicityhound.net\/?p=13214<\/p>\n
\npast week http:\/\/publicityhound.net\/?p=13206<\/p>\n
\n4. Hound Video of the Week
\n====================================<\/p>\n
\nafter this very funny 35-second video.<\/p>\n
\n_kLdO3EsECs<\/a><\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs: http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n