The Publicity Hound’s
\nTips of the Week
\nIssue #453 June 2, 2009<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
==========================================
\nIn This Issue
\n===============================<\/p>\n
1. Grab Your Facebook Vanity URL<\/p>\n
2. Publicize on Bank Marquees<\/p>\n
3. Email Subject Lines<\/p>\n
4. Link Your Plaxo, Facebook Accounts<\/p>\n
5. How to Promote Tips Booklets<\/p>\n
6. Help This Hound<\/p>\n
7. Hound Quote of the Week<\/p>\n
8. And at My Blog…<\/p>\n
=====================================
\n1. Grab Your Facebook Vanity URL
\n=====================================<\/p>\n
Starting this week, Facebook users will be able to claim their
\nown vanity URLs.<\/p>\n
The Techcrunch blog broke the story and says it isn’t sure
\nwhether Facebook will charge users for this, but the rush to
\nclaim a name will begin within a few days.<\/p>\n
I’m mentioning it here because if you’re on Facebook, keep your
\neyes open for an announcement and grab your name pronto!<\/p>\n
Even if you’re not using Facebook, it would be worth it to go
\nthere now and create an account. You don’t want to be kicking
\nyourself six months from now if you decide that you need to be
\nactive on this site and discover that somebody already has your
\nname.<\/p>\n
Vanity URLs have only been available to celebrities, or to
\nFacebook users who spend a wad of dough on advertising or have a
\nspecial business relationship with Facebook.<\/p>\n
But only if I claim it in time. Delay this task by just a few
\nhours and the name could be gone forever. That would be Big
\nMistake Number 1.<\/p>\n
Christine Buffaloe, of Serenity Virtual Assistant Services, who
\ncreates and manages Facebook accounts for her clients, has
\nidentified 11 more Big Mistakes which she’ll discuss when she’s
\nmy guest on a teleseminar at 3 p.m. Eastern Time on Thursday,
\nJune 4.<\/p>\n
“11 Ways to Avoid Missed Opportunities on Facebook” is expected
\nto be sold out. Everyone who signs up receives a copy of the MP3
\nrecording.<\/p>\n
=====================================
\n2. Publicize on Bank Marquees
\n=====================================<\/p>\n
When my garden club sponsored its annual plant sale a few weeks
\nago, we asked customers at the check-out counter how they heard
\nabout the sale.<\/p>\n
We were surprised that several people read about it on the
\nscrolling marquee outside a local bank.<\/p>\n
Add these marquees to your publicity campaign because they
\nprovide great exposure, particularly on busy streets. Banks see
\nthis is a valuable community service.<\/p>\n
In the rush to cover all the bases online, don’t forget about
\nthese other tried-and-true offline publicity tools that can be
\njust as effective if you’re publicizing something local:<\/p>\n
–Flyers on bulletin boards in the supermarket lobby or at the
\ncheck-out counter<\/p>\n
–Church bulletins<\/p>\n
–Local newsletters<\/p>\n
–Local shoppers, those weekly publications that are mostly paid
\nads<\/p>\n
–Flyers at colleges and universities<\/p>\n
–Bumper stickers<\/p>\n
–Banners and signs<\/p>\n
–Statement stuffers<\/p>\n
–Door hangers<\/p>\n
–Posters<\/p>\n
–Calendar listings on local cable TV channels<\/p>\n
–Flyers at colleges and universities<\/p>\n
–Flyers in company cafeterias<\/p>\n
You’ll find thousands more ideas in my ebook “How to be a Kick-<\/a> ======================================== When you email a pitch or press release to the media, you have Publicist Michelle Tennant, of Wasabi Publicity, sometimes flags –Last-minute:<\/p>\n –Look:<\/p>\n –Media alert:<\/p>\n –Local:<\/p>\n It works. Michelle, one of the first graduates of The Publicity Earlier this year, she got a client onto “Dr. Phil” the first day The show is 60 minutes and covers a variety of topics, including Read about my mentor program<\/a>, in which I serve as your personal ======================================== Want an easy way to share your Facebook items with your friends Plaxo now lets you post your items once and share them on both When you link your Plaxo and Facebook accounts, you can:<\/p>\n –Share your Facebook photos, links and videos with the –Sync your status updates between the two services.<\/p>\n –Automatically connect with your Facebook friends who use Plaxo.<\/p>\n –Share messages, links or reviews you post on Plaxo with your Connect your accounts here.<\/a><\/p>\n Sites like Plaxo can cut hours off the task of social networking. ======================================== This week, four Publicity Hounds have tips for Hugo Tschudin of From Greg Pincus:<\/p>\n “I think Twitter would be a great place to build up a following From Sonia Singh:<\/p>\n “How about going after the alternative medicine segment? You From Christine Buffaloe:<\/p>\n “I know of someone that could help you tremendously. You can find The Publicity Hound says:<\/p>\n Read all the responses to this week’s “Help This Hound” question Send your own “Help This Hound” question and include your city and state.<\/p>\n =============================== Nancy L. Jerominski, of SeaTac, Wash., writes:<\/p>\n “I’m a holistic lifestyle coach who has pitched a variety of “I actually HAVE pitched Oprah several times with no results. “I write a regular wellness column for the local neighborhood “After a fair amount of media exposure, I seem stuck. Suggestions The Publicity Hound says:<\/p>\n You seem to be in a crowded field, Nancy. But even so, there As for Twitter, stop struggling! Twitter expert Warren Whitlock ================================ An elderly lady sat on her front porch reflecting on her long “First, I’d like to be rich.”<\/p>\n Poof! The Fairy Godmother turned her rocking chair into solid “And I wouldn’t mind being a young and beautiful princess.”<\/p>\n Poof! The Fairy Godmother turned the old woman into an exquisite “Could you possibly turn my wonderful dog into a handsome Poof! There, in front, stood the most handsome young man anyone As he came toward her, her knees weakened. He bent down, brushing ================================ Your media pitch isn’t dead until you hear the word ‘no’<\/a><\/p>\n Publicity ops for DIY weddings, coaches and franchises<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #453 June 2, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue =============================== 1. Grab Your Facebook Vanity URL 2. Publicize on Bank Marquees 3. Email Subject Lines 4. Link Your Plaxo, Facebook Accounts 5. How to Promote Tips Booklets\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[25,16,45,10],"class_list":{"0":"post-109","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-business-promotion","8":"tag-facebook","9":"tag-pr","10":"tag-twitter","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=109"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/109\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n butt Publicity Hound<\/a>,” a one-stop shop for everything you need to
\nknow to create a publicity campaign for any product, service,
\ncause or issue. The 2014 update has six new chapters on social
\nmedia.<\/p>\n
\n3. Email Subject Lines
\n========================================<\/p>\n
\none or two seconds to catch their attention with your subject
\nline.<\/p>\n
\nthe media by using these phrases in her subject line, just before
\nthe actual headline:<\/p>\n
\nHound Mentor Program, has an outstanding track record of scoring
\nmajor media hits for her clients in top-tier media outlets.<\/p>\n
\nthey started working together. Learn how she did it, and listen
\nto the dozens of other publicity tips we shared when we were
\nguests recently on Voice of America’s “PRInsider” radio show with
\nMaureen Kedes.<\/p>\n
\nthe importance of piggybacking onto celebrity news, pitching
\ntraditional vs. new media, how to write headlines for your
\npitches, and several of Michelle’s other client success stories.<\/p>\n
\nwriting coach.<\/p>\n
\n4. Link Your Plaxo, Facebook Accounts
\n========================================<\/p>\n
\non Plaxo?<\/p>\n
\nsites. Of course, you control exactly what you share with whom.
\nPlus, Plaxo will honor your Facebook friendships on its site, if
\nyou wish.<\/p>\n
\nconnections you choose on Plaxo.<\/p>\n
\nfriends on Facebook.<\/p>\n
\nBL Ochman, a social media expert and a prolific blogger,
\ndiscussed many more during the teleseminar, “How to do Social
\nNetworking, Run a Business & Still Have a Life.”<\/p>\n
\n5. How to Promote Tips Booklets
\n========================================<\/p>\n
\nRiver Vale, N.J. He wants to find licensees and publicity for
\nhis tips booklet, “Wake Up to Abundant Energy.”<\/p>\n
\nof folks who could spread the word about the booklet and website.
\nTo do this, I think many of the tips would need to be tweeted.”<\/p>\n
\ncould reach out to naturopaths, Reiki healers, massage
\ntherapists, etc. and reach a whole new market–those who are
\nlooking for alternative solutions to health issues, like
\nfatigue!”<\/p>\n
\nPaulette Ensign. Learn from someone who has been well paid for publishing
\nmore than 1 million of her ‘business cards’ (tips booklets).<\/a> She shows her consulting
\nclients how to publish and market them, too.”<\/p>\n
\nat http:\/\/budurl.com\/femn<\/p>\n
\n6. Help This Hound
\n===============================<\/p>\n
\nstory ideas, including ‘maddening menopausal symptoms stopped
\nwithout meds’ and ‘stop doing crunches for flatter abs.’<\/p>\n
\nThere are lots of miserable menopausal women, and I can help
\nevery one of them, just by tweaking what they eat.<\/p>\n
\npapers and have traded my services for ad space, but have yet to
\nenjoy any kind of real influx of new blood into my client base.
\nI’m on Facebook and am trying to figure out Twitter.<\/p>\n
\nfrom your Hounds?”<\/p>\n
\nshould be enough menopausal women, or anyone else who needs to
\nget fit, to keep you busy for months. Hounds with ideas on how<\/a>
\n Nancy can pump up her fitness practice can post them to my blog. <\/a><\/p>\n
\nexplains “How to Use Twitter to Amass an Army of Followers,
\nCustomers & Valuable Contacts–and Promote.” Read more about the
\nteleseminar I hosted with him .<\/p>\n
\n7. Hound Quote of the Week
\n================================<\/p>\n
\nlife, when a Fairy Godmother suddenly appeared and offered to
\nfulfill three wishes for her.<\/p>\n
\ngold.<\/p>\n
\nyoung princess, with a priceless crown of jewels.<\/p>\n
\nprince?”<\/p>\n
\nhad ever seen.<\/p>\n
\nhis lips across her ear as he whispered, “I bet you’re sorry you
\nhad me neutered.”<\/p>\n
\n8. And at My Blog…
\n================================<\/p>\n