{"id":1087,"date":"2007-09-01T16:41:09","date_gmt":"2007-09-01T16:41:09","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/index.php\/charlotte-observer-business-section-pitching-tips\/"},"modified":"2025-06-09T13:07:25","modified_gmt":"2025-06-09T13:07:25","slug":"charlotte-observer-business-section-pitching-tips","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/charlotte-observer-business-section-pitching-tips\/","title":{"rendered":"Charlotte Observer business section pitching tips"},"content":{"rendered":"
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If you’re trying to pitch the Charlotte Observer <\/a>with your business story, first watch this short\u00a0interview\u00a0with business editor Patrick Scott.\u00a0<\/p>\n

It’s courtesy of videographer John Easton<\/a>, who will be providing videos of other Charlotte-area journalists, complete with their own tips, at a website called Broadcast Charlotte. (What a great way for John,\u00a0a citizen journalist, to call attention to his own company, Eastonsweb Multimedia!)<\/p>\n

The business editor offered a piece of advice that every business owner or PR person should follow, regardless of which media they are pitching.\u00a0Put the story about your\u00a0business, or your client’s business, into context, by explaining how it’s part of a larger story or issue.<\/p>\n

For example, let’s say\u00a0you opened a scrapbooking shop,\u00a0and you wanted to call attention to the grand opening. The media don’t care about grand openings. But they would care about the opening of a local business that’s part of a $4.25 billion (and growing) industry.\u00a0If the owner included in her pitch the fact that there are about 32 million scrapbookers in the U.S., that would make the story more\u00a0enticing because a journalist would see it not only as a grand opening, but as “the local angle” to a national story.<\/p>\n

Hint: Use the phrase “the local angle” when you pitch. (See “How to Use Business Journals to Tell Your Story.”<\/a>)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

If you’re a Charlotte-area business, bookmark John’s site, and don’t forget to let him know about your own local news.\u00a0The site\u00a0is an online video channel devoted to educational content for small businesses and\u00a0event coverage of the kind of grassroots business news that many major media don’t want to bother covering.\u00a0Event coverage includes local grand openings, seminars, new product announcements and related content.<\/p>\n

If you’re a busines owner in any city who’s finding it difficult to come up with story ideas to pitch, download a free sample chapter of my ebook “How to be a Kick-butt Publicity Hound.”<\/a> You’ll get lots of ideas for both print and broadcast media.\u00a0<\/p>\n

\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

If you’re trying to pitch the Charlotte Observer with your business story, first watch this short\u00a0interview\u00a0with business editor Patrick Scott.\u00a0 It’s courtesy of videographer John Easton, who will be providing videos of other Charlotte-area journalists, complete with their own tips, at a website called Broadcast Charlotte. (What a great way for John,\u00a0a citizen journalist, to\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[623,205],"class_list":{"0":"post-1087","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-brick-mortar","8":"tag-pitching","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1087"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1087\/revisions"}],"predecessor-version":[{"id":41060,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1087\/revisions\/41060"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}