If you’re pitching\u00a0Chicago-area business news, watch for\u00a0BusinessWeek Chicago to debut in November.\u00a0\u00a0<\/p>\n
About 60,000\u00a0of BusinessWeek’s local subscribers and other\u00a0Chicago-area businesses will receive the\u00a0free-distribution magazine.\u00a0<\/p>\n
Michael Arndt, a senior correspondent in BusinessWeek’s local bureau, will be the editor. The magazine, he says, will focus on long, analytical articles. Each issue is expected to be about 36 pages.<\/p>\n
He told Crain’s Chicago:<\/a><\/p>\n “I don’t think our readers would stop reading Crain’s or (the Chicago Tribune) to read what happened last week, but they’d look to us for what it means and what’s important and to provide a deeper analysis and richer writing.”\u00a0<\/p><\/blockquote>\n That probably means you shouldn’t bother pitching routine business stories.<\/p>\n If history is any barometer,\u00a0the new magazine will have a\u00a0difficult time getting a foothold in the competitive Chicago news market. That’s because\u00a0new magazines have a high failure rate. And sending a free\u00a0publication to\u00a0people who have not asked to receive it means potential advertisers are\u00a0suspicious\u00a0of exactly how many people are reading it.<\/p>\n I also find it odd that the magazine is debuting without a dedicated website “in order to focus its resources on the print edition.” \u00a0Many of the magazine’s stories, however, will appear on BusinessWeek’s website.\u00a0<\/p>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" If you’re pitching\u00a0Chicago-area business news, watch for\u00a0BusinessWeek Chicago to debut in November.\u00a0\u00a0 About 60,000\u00a0of BusinessWeek’s local subscribers and other\u00a0Chicago-area businesses will receive the\u00a0free-distribution magazine.\u00a0 Michael Arndt, a senior correspondent in BusinessWeek’s local bureau, will be the editor. The magazine, he says, will focus on long, analytical articles. Each issue is expected to be about 36\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":615,"footnotes":""},"categories":[615],"tags":[29],"class_list":{"0":"post-1076","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-print-media","7":"tag-media-relations","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1076"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1076\/revisions"}],"predecessor-version":[{"id":40781,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1076\/revisions\/40781"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}