The Publicity Hound’s
\nTips of the Week
\nIssue #657 Oct. 20, 2012<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Steal Somebody Else’s Idea<\/p>\n
2. Go After a Media Sponsor<\/p>\n
3. New Posts at My Blog<\/p>\n
4. Hound Video of the Week<\/p>\n
This Week in the Hound House:<\/p>\n
Just finished reading “Feel the Fear and Do It Anyway” by Susan
\nJeffers. If you’re afraid of anything–your job, a relationship,
\nmoney, old age, doing a media interview for the first time, buy
\nthis book. I loved the secret for making “no lose” decisions.<\/p>\n
======================================
\n1. Steal Somebody Else’s Idea
\n======================================<\/p>\n
When you see a clever trick somebody has used to get publicity,
\nsteal it.<\/p>\n
That’s what jewelry store owner Harold van Beek of North Liberty,
\nIowa, did when he heard that a jeweler in Georgia had gotten
\npublicity for offering a hunting rifle to every customer who
\nbought diamond jewelry.<\/p>\n
He copied the idea and, sure enough, found himself on the local
\nTV news. Starting on Thursday of this week, every customer who
\nbuys an engagement ring from his store, Jewelry by Harold, gets a
\nvoucher to buy a Remington 870 hunting rifle at Fin and Feather
\nin Iowa City.<\/p>\n
There’s nothing wrong with being a copycat, as long as you’re
\nboth in different media markets. In fact, why not call the other
\nguy and ask him how he pitched the story? Or ask him what he
\nthought of the TV segment or newspaper article. What would he
\nhave done anything differently during the interview? Did he do
\nanything else to follow up on the publicity?<\/p>\n
Some people would love to share their experiences with you.<\/p>\n
In my live workshops, I encourage audience members to pick up the
\nphone and call people who they see on the front page of their
\nlocal paper and ask, “What did you to get there?”<\/p>\n
You can read the rest of the buy-a-diamond, get-a-gun story at my<\/a> ===================================== One big advantage of nailing down one or more media sponsors for Here’s the biggest secret to convincing a media outlet to be a Sure, your local TV station or newspaper might love to help the For example, tell them they don’t need to do any work beyond If media sponsorships sound enticing for your group, make sure ==================================== Let Mari Smith help you get your business on track for 2013<\/a> Copycat TV news story: Buy a diamond, get a gun<\/a><\/p>\n Dog Tweets: 6 times you should call a press conference<\/a><\/p>\n ==================================== Looking for a Halloween costume idea for your dog<\/a>? Some ideas here<\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #657 Oct. 20, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Steal Somebody Else’s Idea 2. Go After a Media Sponsor 3. New Posts at My Blog 4. Hound Video of the Week This Week in the\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[4,29,19],"class_list":{"0":"post-1073","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-media-interviews","8":"tag-media-relations","9":"tag-pitching-to-reporters","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1073"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1073\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n blog.<\/a><\/p>\n
\n2. Go After a Media Sponsor
\n=====================================<\/p>\n
\nyour fund-raiser or special event is that you’ll probably receive
\nthousands of dollars in free advertising.<\/p>\n
\nsponsor: Explain what’s in it for THEM.<\/p>\n
\ncommunity because it puts them in a good light. But if you can
\noffer several more compelling reasons, it will move them closer
\nto saying “yes.”<\/p>\n
\npromoting your event however they wish. Also let them know you
\nunderstand that there’s no guarantee their news staff will cover
\nyour event (although they probably will). And tell them you’ll
\ngive them lots of opportunities to post signs at your events or
\ngive away newspapers.<\/p>\n
\nyou’re fully prepared before approaching them. See “Special<\/a>
\n Report #36: How to Clinch a Media Sponsorship for Your Fund-<\/a>
\n Raiser or Special Event.”<\/a>\u00a0 It’s one of my 52 special
\nreports, all updated this year.<\/p>\n
\n3. New Posts at My Blog
\n====================================<\/p>\n
\n(Free webinar Tuesday)<\/p>\n
\n4. Hound Video of the Week
\n====================================<\/p>\n