The Publicity Hound’s
\nTips of the Week
\nIssue #655 Oct. 9, 2012<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Grab 2013 Editorial Calendars<\/p>\n
2. 3 Stale Social Media Tactics<\/p>\n
3. Must-Have for Your Press Kit<\/p>\n
4. Hound Joke of the Week<\/p>\n
======================================
\n1. Grab 2013 Editorial Calendars
\n======================================<\/p>\n
October is the month when magazines start releasing their
\neditorial calendars for the following year.<\/p>\n
Editorial calendars help advertisers know which topics will be
\nfeatured in which editions. They also give Publicity Hounds a leg
\nup on the competition because you can see instantly where your
\nstory might be a good fit. And you can pitch long before the
\ndeadline.<\/p>\n
Look for editorial calendars on the magazine\u2019s website, under an
\n\u201cAdvertise with Us\u201d link or in the magazine\u2019s Media Kit.<\/p>\n
Ebony Magazine\u2019s 2013 editorial calendar, for example, gives you a bird\u2019s-eye view of the
\nentire year. Let\u2019s say you want publicity for your company\u2019s
\ntech gadget. You can see instantly that November\u2019s edition,
\ndevoted to men, would probably be the best fit because it will
\nfeature a special section on \u201cTech Toys and Gadgets.\u201d You\u2019ll want
\nto pitch about six months before publication date.<\/p>\n
When I hosted the webinar on \u201cHow to Find Your Way into Glossy<\/a> –Some calendars include valuable information on the magazine\u2019s –Some calendars will even tell you the types of vacations –Meg Weaver publishes the terrific ezine \u201cWooden Horse Magazine –Use last year\u2019s calendars, Weaver says, to brainstorm ideas for The video replay of last week\u2019s webinar is ready, and you can ===================================== Here are three social media tasks that don’t work anymore:<\/p>\n –Automating identical status updates for three different social –Scheduling status updates to drip out through the day, but –Using social media primarily to market your products and Facebook expert Mari Smith will explain the other social media ==================================== Make sure your online press kit includes your high-resolution A friend submitted a column to a newspaper and had to make a If you have environmental photos in your press kit, like a shot When having your photo taken by a professional photographer, make My ebook “How to Use Photos & Graphics in Your Publicity<\/a> ==================================== Thanks to Dan Poynter of Santa Barbara, Calif., for sharing these Dear God: <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #655 Oct. 9, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Grab 2013 Editorial Calendars 2. 3 Stale Social Media Tactics 3. Must-Have for Your Press Kit 4. Hound Joke of the Week ====================================== 1. Grab 2013\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[163,16,56,19],"class_list":{"0":"post-1065","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-2013-editorial-calendars","8":"tag-facebook","9":"tag-how-to-get-free-publicity","10":"tag-pitching-to-reporters","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1065"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1065\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n Magazines\u201d<\/a> last week, I explained how editorial calendars are
\nroad maps to publicity in so many other ways.<\/p>\n
\ndemographics such as the percentage of male vs. female
\nsubscribers, and the total household income.<\/p>\n
\nreaders prefer, or the most popular models of cars they bought.
\nWhy is this important? Because if your story idea ties into
\nvacations or cars, you can use the information in your pitch.<\/p>\n
\nMedia News,\u201d which features news for the magazine industry and an
\ninexpensive magazines database. She says that even old editorial
\ncalendars are valuable. \u201cSavvy writers can get a lot of mileage
\neven from this \u2018outdated\u2019 information,\u201d she says. \u201cFirst of all,
\nreading the calendar gives you great insight into the kind of
\ntopics a magazine publishes.\u201d<\/p>\n
\ncompetitive magazines, which you can often find listed in her
\ncompany\u2019s database.<\/p>\n
\naccess it, along with the bonus tip sheet, \u201c11 Ways to Prepare
\nfor a Magazine Interview.”<\/p>\n
\n2. 3 Stale Social Media Tactics
\n=====================================<\/p>\n
\nmedia accounts using a program like Ping.fm. People who follow
\nyou on Twitter, Facebook and LinkedIn don’t want to see the same
\ncontent repeated.<\/p>\n
\nnever checking back to see who commented on them, thus blowing
\nyour chances to communicate with people who care about what you
\nhave to say.<\/p>\n
\nservices. Instead, using it to share valuable content with people
\nwho look to you for guidance can be far more powerful than the
\n“buy me stuff, buy my stuff, buy my staff” mantra.<\/p>\n
\ntactics that don’t work anymore when she hosts a free online mega
\nevent called Crunch Time on Oct. 23, designed to help you get
\nthrough the remainder of your to-list for 2012 and create a game
\nplan for next year.<\/p>\n
\n3. Must-Have for Your Press Kit
\n====================================<\/p>\n
\nhead shot. Print publications will require it for sharp
\nreproduction.<\/p>\n
\nspecial trip to the newspaper office, on deadline, last week to
\nhave his photo taken, because he only had low-resolution photos
\navailable online.<\/p>\n
\nof a train collector standing next to a toy train, offer high-
\nresolution images for those, too.<\/p>\n
\nsure every photo is available at a high resolution.<\/p>\n
\n Campaign”<\/a> includes tips galore for this often-forgotten package
\nof publicity tools.<\/p>\n
\n4. Hound Joke of the Week
\n====================================<\/p>\n
\nCanine Letters to God.<\/p>\n
\nWhy do humans smell the flowers, but seldom, if ever, smell one
\nanother?<\/p>\n