The Publicity Hound’s
\nTips of the Week
\nIssue #656 Oct. 16, 2012<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. How to Use Instagram for PR<\/p>\n
2. Let Freelancers Pitch for You<\/p>\n
3. Use Social Media to Grow<\/p>\n
4. Hound Joke of the Week<\/p>\n
Where to See or Hear The Publicity Hound:<\/p>\n
I’ll be in the Wisconsin Dells next week; Des Moines, Iowa,
\nnext month; and Columbus, Ohio, in June. Check my availability by calling 262-284-7451.<\/p>\n
======================================
\n1. How to Use Instagram for PR
\n======================================<\/p>\n
And you thought Facebook was growing quickly.<\/p>\n
Instagram, the hip photo-sharing system now owned by Facebook, is
\nless than two years old and already has more than 30 million
\nusers.<\/p>\n
The app lets you snap a photo with your mobile phone, then choose
\na filter to transform the image. It’s free in the Apple App Store
\nand Google Play store.<\/p>\n
Here are seven ways Publicity Hounds can use Instagram:<\/p>\n
–In your Facebook timeline photo.<\/p>\n
–Replace a boring photo of something like an awards presentation
\nwith an eye-catching image. Jen DeAngelis of InkHouse Media +
\nMarketing suggests a photo of a hand gripping the trophy or
\nsomeone nailing a certificate to a wall.<\/p>\n
–To accompany a press release about a new product or service.
\nLink to the images.<\/p>\n
–Nonprofits, use it to feature your volunteers. Or take photos
\nof cool products that will be up for grabs at your silent
\nauction.<\/p>\n
–Use it when announcing a contest.<\/p>\n
–Offer a behind-the-scenes look at your company.<\/p>\n
–Take photos to build excitement and boost attendance for a
\nspecial event.<\/p>\n
I know you can think of more.<\/p>\n
Freelance writer Carlo Pandian wrote a guest blog post for me and ===================================== Trying to get into a big magazine but failing?<\/p>\n Let freelancers help you. Many of them are already selling their One of the best places to find freelancers is inside the The October issue of Sky, the inflight magazine for Delta These bios often list other magazines where the freelancer is If you can’t find contact information for a freelancer you want You pitch the freelancer. The freelancer determines if there’s a My recent webinar on “How to Find Your Way into Glossy Magazines”<\/a> ==================================== Every time you post a Facebook or LinkedIn status update, is it Or are you throwing spaghetti against the wall and hoping I admit, I’m sometimes tempted to throw the pot. But I’m forcing Mari Smith, the world’s Number One Facebook expert, says social She’s inviting you to “It’s Crunch Time!,” a free, three-hour You can post your questions on Twitter and Facebook.<\/p>\n ==================================== Thanks to Christel Hall of Minden, NV, for this video of a dog <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #656 Oct. 16, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How to Use Instagram for PR 2. Let Freelancers Pitch for You 3. Use Social Media to Grow 4. Hound Joke of the Week Where to\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":6,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[16,162,36],"class_list":{"0":"post-1063","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-facebook","8":"tag-how-to-use-instagram-for-pr","9":"tag-pitching-the-media","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1063"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1063\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\noffers lots of tips and examples of how to use Instagram<\/a>. Check
\nit out at\u00a0 and then tell us in the Comments section how you’re using Instagram. Include links,
\ntoo, so we can see your photos.<\/p>\n
\n2. Let Freelancers Pitch for You
\n=====================================<\/p>\n
\narticles to magazines, have excellent relationships with editors,
\nand are always on the lookout for interesting stories to pitch.<\/p>\n
\nmagazines you want to get into.<\/p>\n
\nAirlines, features three freelancers along with their bios and
\nphotos, in the front of the magazine, under the editor’s column.<\/p>\n
\nfeatured.<\/p>\n
\nto pitch, Google the writer’s name. You’ll probably find their
\nsocial media profiles, other articles they’ve written, contact
\ninformation, and more.<\/p>\n
\nmarket for the story, or tweaks the story idea and then pitches
\nit to editors. An editor who is interested in the story
\nnegotiates the price of the article with the writer. You pay
\nnothing.<\/p>\n
\nincludes three other places to find freelance writers and dozens
\nof tips on how to build relationships with magazine writers and
\neditors. The video replay and bonus tip sheet “11 Ways to Prepare
\nfor a Magazine Interview” are available.<\/p>\n
\n3. Use Social Media to Grow
\n====================================<\/p>\n
\npart of a strategic plan?<\/p>\n
\nsomething sticks?<\/p>\n
\nmyself to ask, “Is this really why people are following me?”<\/p>\n
\nmedia can’t only be part of your overall marketing strategy. It
\nhas to be part of your business growth strategy, too.<\/p>\n
\nlive streaming webcast a week from today, Oct. 23, from 1 to 4
\np.m. Eastern. She’ll show you how to ramp up your Facebook and
\nsocial media marketing, stop the time-wasting tasks, apply proven
\nbusiness and productivity principles, and increase your profits
\nin less time with less effort.<\/p>\n
\n4. Hound Joke of the Week
\n====================================<\/p>\n
\nthat just couldn’t make it as a service dog and became a SURFice<\/a>
\ndog.<\/p>\n