The Publicity Hound’s
\nTips of the Week
\nIssue #652 Oct. 6, 2012<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Why Pitching Quickly is a Waste<\/p>\n
2. 10 Worst Ways to Sell Books<\/p>\n
3. New Posts at My Blog<\/p>\n
4. Hound Joke of the Week<\/p>\n
This Weekend in the Hound House:<\/p>\n
I almost never read for pleasure because I read–and write–for
\nbusiness up to 12 hours a day. But I can’t wait to get my hands
\non the new book, “Killing Kennedy: The End of Camelot.” Some
\nloved it. Others hated it. You?<\/p>\n
======================================
\n1. Why Pitching Quickly is a Waste
\n======================================<\/p>\n
You can have the most interesting story idea on the planet.<\/p>\n
But unless you do your homework first and get to know everything
\nyou possibly can about the journalist you’re pitching it to, you
\ncould be blowing a golden opportunity for publicity.<\/p>\n
Let’s say you want to pitch a story about tweens to Caren
\nOppeneheim, an assistant editor at Family Circle magazine. You
\nfind her email, write the pitch, send it off, and hear nothing.<\/p>\n
You wait several days, follow up with a phone call, leave a
\nmessage, but still hear nothing.<\/p>\n
It could be that she’s busy tweeting about her love for the
\nYankees, her cravings for sweet and salty snacks like chocolate
\ncovered potato chips, or the recipes she’s busy planning for her
\nnext Emmys party. Or maybe she’s reading the final few chapters
\nof Unbroken: A World War II Story of Survival, Resilience, and
\nRedemption by Laura Hillenbrand.<\/p>\n
I don’t know Caren Oppenheim.<\/p>\n
But it took me less than five minutes to find out all those
\ndetails about her. I also learned, because I did my research,
\nthat even though she welcomes email pitches, she does not like
\nfollow-up phone calls.<\/p>\n
If I were sending her a sample of a product, and an accompanying
\npress release, guess what I’d slip into the box? A bag of
\nchocolate covered potato chips, and a personalized note thanking
\nher for tweeting about Unbroken.<\/p>\n
What do you think Caren is most likely to do? Return your phone
\ncall that she didn’t want in the first place? Or give a second
\nlook at my product sample while she’s munching on her chips?<\/p>\n
That’s why pitching quickly, without doing your research, is a
\nwaste.<\/p>\n
I spent most of Thursday’s webinar on “How to Find Your Way into<\/a> Later today or tomorrow, I’ll email the link for the video ===================================== Authors, do you ever feel that book marketing is like throwing You hope something sticks.<\/p>\n Wouldn’t you like to eliminate the 10 things that waste the most Complete the questionnaire from SpeakerNetNews.com about your You’ll also learn:<\/p>\n –The three most powerful ways to use your book to catapult your –The key resources such as books, audios and presentations that If you have published a book (e-book, self-published, or printed ==================================== Pitching magazines? Tips for a compelling subject line<\/a><\/p>\n Dog Tweets: 5 clever PR pitches that caught reporters\u2019 attention<\/a><\/p>\n ==================================== Maybe you’ve been looking for love in all the wrong places. A dog The Publicity Hound’s Tips of the Week Issue #652 Oct. 6, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Why Pitching Quickly is a Waste 2. 10 Worst Ways to Sell Books 3. New Posts at My Blog 4. Hound Joke of the Week This\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":4,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[43,3,19],"class_list":{"0":"post-1061","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-marketing","8":"tag-book-promotion","9":"tag-pitching-to-reporters","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1061"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1061\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n Glossy Magazines”<\/a> discussing the many ways to research magazine
\njournalists, connect with them and build the relationship, long
\nbefore you pitch.<\/p>\n
\ndownload and all the bonuses, including my handy checklist for
\n“11 Ways to Prepare for a Magazine Interview.” If you missed the
\nwebinar, you can still register and miss nothing. If you have
\nquestions while reviewing the material, email me and I’ll be
\nhappy to answer them.<\/p>\n
\n2. 10 Worst Ways to Market Books
\n=====================================<\/p>\n
\nspaghetti against the wall?<\/p>\n
\ntime and sell the fewest books, and replace them with 10 much
\nsmarter ideas that save you time and boost book sales?<\/p>\n
\nbest and worst ideas for selling books, and you’ll get their
\nentire report, for free, as soon as they compile the results.<\/p>\n
\noverall business.<\/p>\n
\nboost sales the most.<\/p>\n
\nwith a publisher) within the last five years, you’re eligible. It
\ntook me about 10 minutes to answer all the questions.<\/p>\n
\n3. New Posts at My Blog
\n====================================<\/p>\n
\n4. Hound Joke of the Week
\n====================================<\/p>\n
\nwill treat you better than anyone you’ll meet at happy hour.
\nTrust me. I’ve been to happy hour.<\/p>\n","protected":false},"excerpt":{"rendered":"