The Publicity Hound’s
\nTips of the Week
\nIssue #452 May 26, 2009<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
==========================================<\/p>\n
In This Issue
\n===============================<\/p>\n
1. 25 Reasons to Hate Facebook<\/p>\n
2. Getting onto Oprah<\/p>\n
3. How Oprah Expert Got onto CNBC<\/p>\n
4. Ask the Politicians for Help<\/p>\n
5. How to Promote a Roommate Service<\/p>\n
6. Help This Hound<\/p>\n
7. Hound Quote of the Week<\/p>\n
8. And at My Blog…<\/p>\n
=====================================
\n1. 25 Reasons to Hate Facebook
\n=====================================<\/p>\n
If you’ve ever been confused, befuddled or aggravated by
\nFacebook, raise your right paw.<\/p>\n
I know how you feel. These three things almost drove me crazy
\nwhen I started using Facebook:<\/p>\n
–The incredibly elaborate user interface which seems to have no
\nrhyme or reason. Sure, anybody can figure it out, but only if
\nthey have several hours to kill so they can make a bunch of
\nmistakes and then learn from them.<\/p>\n
–Two of the most powerful things you can do on Facebook–create
\npages to promote your business and create a special interest
\ngroup–are hidden behind teeny, tiny Applications icons in the
\nlower left corner of the screen.<\/p>\n
–Everybody keeps referring to the Wall. So where the heck is my
\nWall? I found it accidentally–it’s the first tab buried under
\nthe “Profile” page.<\/p>\n
–And speaking of the Profile page, what’s the difference between
\nProfile, Home and the “Joan Stewart” page?<\/p>\n
You probably have your own complaints. I listed many more of them<\/a> With a lot of patience and a little direction, you can figure out My virtual assistant, Christine Buffaloe<\/a>, who manages Facebook If you can’t attend “11 Ways to Avoid Missed Opportunities on This session is for beginners and those with intermediate skills Sign up for the June 4 teleseminar on “11 Ways to Avoid Missed Note: This session is going to sell out fast, and I can only ===================================== Pitch a story idea that resonates with Oprah.<\/p>\n If it presses her hot button, you’re more than halfway onto the –If you’re a health expert who can speak on the topic of –Her constant battle with the scale leaves the door open to –She loves the topic of “beauty from the inside out.” That means “Oprah’s show is very personal,” says Susan Harrow, creator of Susan will be one of several guest experts on the CNBC You can watch a short segment from the show, and learn one more =================================== I asked Susan Harrow how she got onto “The Oprah Effect” on CNBC “I assume they Googled me,” she said. “I rank first for the Indeed it does. And not by accident.<\/p>\n Search engine optimization isn’t difficult if you know what Or you can get the entire course “Stomping the Search Engines” ======================================== When you’re starting a publicity campaign, don’t forget about the Specifically, ask the mayor, governor, county board, those Provide something in writing, and let one of their aides do the Your event doesn’t even have to be newsworthy. A local Boy Scout These routine resolutions might result in only a short mention in Dan Janal interviewed me about other tactics for generating ===================================== This week, three Publicity Hounds have tips for Dave Kadavy of From L. Keenan:<\/p>\n “You can usually post events on Yelp & Metromix, but you’ll need From Kristen Manieri:<\/p>\n “Perhaps if you held your events at stores like American Eagle, The Publicity Hound says:<\/p>\n How about experimenting by buying an ad on Facebook?<\/p>\n You can target geographically as well as buy age. Since you’re Learn more about Facebook ads here.<\/a><\/p>\n Read all the responses to this week’s Help This Hound question. <\/a><\/p>\n Send your own Help this Hound question<\/a> and include your city and state.<\/p>\n =============================== Hugo Tschudin of River Vale, N.J. writes:<\/p>\n “My booklet, ‘Wake Up to Abundant Energy: 113 Ways to Make it<\/a> “I’d like to find licensees who could buy the booklets in bulk to “I have focused on companies most likely to help their customers “But I’m wondering if it would be more effective to focus on The website is at http:\/\/www.EnergizingLife.com\/<\/a><\/p>\n The Publicity Hound says: Hugo, it isn’t only about finding “Then use the ideas that my Publicity Hounds will offer at my How about it Hounds? Let’s help Hugo sell more booklets.<\/a><\/p>\n ================================ “Some dog I got. We call him Egypt because in every room he “His favorite bone is in my arm.<\/p>\n “Last night, he went on the paper four times–three of those ================================ Don’t let Facebook confuse or intimidate you–or you’ll miss out<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #452 May 26, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue =============================== 1. 25 Reasons to Hate Facebook 2. Getting onto Oprah 3. How Oprah Expert Got onto CNBC 4. Ask the Politicians for Help 5. How to Promote\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[43,16,44],"class_list":{"0":"post-106","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-marketing","8":"tag-facebook","9":"tag-oprah","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=106"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/106\/revisions"}],"predecessor-version":[{"id":43255,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/106\/revisions\/43255"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n in the blog post I wrote.<\/a> It includes the link where you can watch Julian
\nSmith’s popular YouTube video on “25 Things I Hate About Facebook.”<\/p>\n
\nthose basic problems. Then, it’s time to take it a step further
\nand use the other cool features on Facebook, like adding videos
\nto your YouTube channel or offering your Facebook friends a
\nspecial coupon.<\/p>\n
\nfor many of her clients, has identified 11 missed opportunities
\nthat leave money on the table. I’ve invited her to explain them
\nall when she’s my guest during a teleseminar I’m hosting on
\nThursday, June 4, at 3 p.m. Eastern Time.<\/p>\n
\nFacebook,” sign up anyway and I’ll send you the MP3 audio. Or
\nyou can buy the electronic transcript or the CD within 10 days
\nafter the call.<\/p>\n
\non Facebook. It’s an update of last summer’s teleseminar series
\nthat’s already outdated. If you attended that session, you get
\ncomplimentary admission to this one. I’ll email you with
\ndetails. Everyone who registers will receive illustrated step-by-
\nstep handouts the morning of the call.<\/p>\n
\nOpportunities on Facebook.”<\/p>\n
\naccommodate 200 people on the call. Grab your seat now.<\/p>\n
\n2. Getting onto Oprah
\n=====================================<\/p>\n
\nshow. Here are three examples of topics she loves:<\/p>\n
\nperimenopause, you stand a decent chance of being considered as a
\nguest. That’s because Oprah is experiencing perimenopausal
\nsymptoms, and she’s had several segments devoted to that topic.<\/p>\n
\nguests who can discuss the always-popular topic of how to claim
\nvictory over the battle with food. Fitness experts, this includes
\nyou, too.<\/p>\n
\nlooking and feeling good and making the best use of your skills,
\nabilities and talents. It’s a broad topic that can encompass many
\ntypes of guest experts.<\/p>\n
\n“The Ultimate Guide to Getting Booked on Oprah,” a package of
\ntools that walks experts through the 15 steps they must take to
\nget booked as a guest. “Watch the show and you can see what she’s
\nstruggling with, like her thyroid problems.”<\/p>\n
\ndocumentary “The Oprah Effect”<\/a> which will be broadcast several
\ntimes on Thursday, May 28. She’ll talk about what it takes to get
\nonto America’s Number One daytime talk show. Several
\nentrepreneurs will also discuss how they got onto the show, and
\nwhat it has meant to their businesses. If you want to tune in,
\ncheck your cable listings.<\/p>\n
\ntip.<\/p>\n
\n3. How Oprah Expert Got onto CNBC
\n===================================<\/p>\n
\n(see previous item).<\/p>\n
\nkeyword phrase ‘how to get onto Oprah.’ And my name comes up at
\nthe top of the list for other sites that refer to me as an Oprah
\nexpert.”<\/p>\n
\nyou’re doing. Make it easy for journalists, freelancers,
\nbroadcasters and customers to find you by using a checklist of
\ntips provided by StomperNet, the Internet marketing association.<\/p>\n
\nfor free if you agree to try StomperNet’s new magazine, The Net
\nEffect, chock full of tips for Internet marketing, for only a
\nbuck. Yep, the entire course for just a dollar. It includes more
\nthan 30 detailed step-by-step videos.<\/p>\n
\n4. Ask the Politicians for Help
\n========================================<\/p>\n
\npoliticians.<\/p>\n
\nelected to the statehouse, and anyone elected to national office
\nto pass a resolution recognizing your event, cause or issue.<\/p>\n
\nrest.<\/p>\n
\ntroop, for example, could ask the mayor and governor to declare
\nFebruary 8 Boy Scout Day. Prevent Blindness America could ask a
\nmember of Congress to declare June “Fireworks Safety Month.”<\/p>\n
\nyour local newspaper. But but they’re fairly easy to generate,
\nand they keep your event in front of your target audience while
\nyou’re busy pitching larger feature stories to newspapers and TV.<\/p>\n
\npublicity in newspapers, magazines, newsletters and other
\npublications. “Get Free Publicity in Print” is available as a CD
\nor electronic transcript.<\/p>\n
\n5. How to Promote a Roommate Service
\n=====================================<\/p>\n
\nChicago, Ill. He hosts an event in Chicago where people who need<\/a>
\n roommates can find each other<\/a>, and he wants to know how to
\npromote it.<\/p>\n
\nto be a registered user first. Both of those sites target your
\ndemographic and I’ve gotten media interest for events that I’ve
\nposted for clients there.”<\/p>\n
\nthey could help you get the word out. It’s a win for them because
\npeople would come in to shop.”<\/p>\n
\nonly trying to market the event in Chicago, you can probably
\nreach a lot of Facebook users in your demographic for a
\nreasonable rate.<\/p>\n
\n6. Help This Hound
\n===============================<\/p>\n
\n Easy to Rise and Shine,’<\/a> takes the struggle out of getting up in
\nthe morning.<\/p>\n
\ngive away to customers who request a catalog, visit a showroom,
\nor download a report. Or, a company can buy the booklets for
\ntheir own employees who can wake up energized and work more
\nefficiently.<\/p>\n
\nand employees fight fatigue, such as mattress manufacturers,
\nbreakfast cereal companies and coffee shops.<\/p>\n
\nother lines of business, or just on very large employers. How can
\nI find licensees for this booklet? Or how can I generate free
\npublicity to let companies know about it?”<\/p>\n
\npeople who are interested in your booklets. It’s also about
\nletting THEM find YOU. I visited your website and noticed several
\nmajor errors that are robbing you of traffic–specifically,
\nincorrect title tags.<\/p>\n
\nblog\u00a0 to find licensees and generate publicity.”<\/p>\n
\n7. Hound Quote of the Week
\n================================<\/p>\n
\nleaves a pyramid.<\/p>\n
\ntimes I was reading it.”<\/p>\n
\n8. And at My Blog…
\n================================<\/p>\n