The Publicity Hound’s
\nTips of the Week
\nIssue #650 Sept. 22, 2012<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Your New Product in Magazines<\/p>\n
2. Add Fun to Your Boring Bio<\/p>\n
3. New Posts at My Blog<\/p>\n
4. Hound Joke of the Week<\/p>\n
This Weekend in the Hound House:<\/p>\n
On Tuesday, I was in shorts and sandals and eating a Fudgesicle.
\nToday, I’m wearing a turtleneck and wool socks and sipping my
\nStash licorice tea. Such is autumn in Wisconsin.<\/p>\n
======================================
\n1. Your New Product in Magazines
\n======================================<\/p>\n
You’re launching a product and you’re hoping for a big story in a
\nnational magazine.<\/p>\n
You find the editor’s name and email address in one of those
\nexpensive media directories, write a pitch and email it to her.<\/p>\n
Not so fast!<\/p>\n
You’re probably pitching the wrong person. If it’s a big
\nmagazine, pitch one of the section editors. They decide what goes
\ninto their sections, and they might even write it themselves.<\/p>\n
Products like the Kindle and the iPhone get the really big
\nstories. But your product probably won’t.<\/p>\n
Here are some other things you might consider:<\/p>\n
–Send the product to the appropriate section editor and ask for
\na review.<\/p>\n
–Suggest a staff member test your product against several other
\nsimilar products made by your competitors. Mention the brand
\nnames.<\/p>\n
–Submit a press release and photo to the New Products editor.<\/p>\n
These days, getting into magazines is increasingly difficult
\nbecause they’re saddled with lower advertising revenues, and too
\nfew staff members reading too many pitches.<\/p>\n
But here’s the good news. These journalists are leaving clues,
\nonline and off, about exactly what they need. And if you know
\nwhere to look, you’ll have a leg up on all the other people who
\nare pitching.<\/p>\n
Join me at 4 p.m. Eastern Time on Thursday, Oct. 4, for the Register here.<\/a><\/p>\n ===================================== If somebody’s bio makes me smile, I’m more inclined to click Here’s the short version of the bio for Ilana Rosengarten<\/a>, a “When I was 13, my dad took me to Times Square to pluck playbills Is your bio this good? If not, check out “Special Report 46: How<\/a> It’s one of my 52 special reports<\/a>, all updated this year.<\/p>\n ==================================== 21 spin-off products that tie into your book<\/a><\/p>\n Speakers: Help meeting planners publicize your gigs<\/a><\/p>\n Dog Tweets: 8 must-have items in your online press room<\/a><\/p>\n ==================================== Why did the thoughtful father buy his six children a Dachshund?<\/p>\n So they could all pet the dog at the same time.<\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #650 Sept. 22, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Your New Product in Magazines 2. Add Fun to Your Boring Bio 3. New Posts at My Blog 4. Hound Joke of the Week This Weekend\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[4,160],"class_list":{"0":"post-1053","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-media-interviews","8":"tag-update-your-bio","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1053"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1053\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nwebinar “How to Find Your Way into Glossy Magazines.”<\/a> If the time
\nis inconvenient, sign up anyway because I’m recording it and
\nyou’ll get the replay link and all the bonuses.<\/p>\n
\n2. Add Fun to Your Boring Bio
\n=====================================<\/p>\n
\nthrough to their website to see what other fun things they have
\nin store for me.<\/p>\n
\ncreative director.<\/p>\n
\nfrom the trash to use as table centerpieces at my Bat Mitzvah.
\nThe theme was Broadway–obviously. And my father was not one to
\nreach too deeply into his pockets. Anyway, I credit him for
\nmaking me creatively strategic. Although my mom told me he took a
\nshower curtain from a hotel once. That\u2019s not really creative–
\nthat\u2019s just stealing. I love him anyway.”<\/p>\n
\n to Rewrite Your Boring Bio.”<\/a> It includes lots of examples of some
\nof my favorite bios, plus 12 questions that, when answered, will
\nresult in fabulous fodder for your new bio.<\/p>\n
\n3. New Posts at My Blog
\n====================================<\/p>\n
\n4. Hound Joke the Week
\n====================================<\/p>\n