Here’s a great example of what can happen when you’re writing a press release in a hurry.<\/p>\n
I was writing a release <\/a>about\u00a0my August 14 media relations and press release writing workshops,<\/a> in Norfolk, Virginia, to be distributed by\u00a0Expertclick.com,<\/a> where it would be picked up by the Google News feed.<\/p>\n So I sent the release to Expertclick without asking somebody else to proofread it.\u00a0 An alert PR pro\u00a0saw the release several days later, emailed me and pointed out not one, but three errors!<\/p>\n I quickly asked my virtual assistant to call Expertclick and notify them of the errors.\u00a0 Their helpful staff made the corrections in just a few minutes.<\/p>\n That’s one of the major advantages to using a paid press release distribution service.\u00a0 Almost all the free services offer no telephone support.\u00a0 Which means those big ugly mistakes live online forever.\u00a0 One of my mistakes was an incorrect phone number to call for reservations.\u00a0 Ouch!<\/p>\n “Expertclick: The Online Yearbook of Experts,”\u00a0will be published in October and\u00a0directories will be distributed\u00a0at the Society of Professional Journalists Convention & National Journalism Conference, Oct. 4-7, in Washington, D.C.<\/p>\n It will also be contacting hundreds more journalists to let them know that the database of experts is also available online.\u00a0 If staff writers, broadcasters or freelancers consult the database looking for someone with your level of expertise, will they find your contact information?<\/p>\n A subscription also lets you post up to 52 press releases a year with no additional per- release charges.\u00a0 Publicity Hounds get $100 off the subscription price, so be sure to tell them I sent you.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" Here’s a great example of what can happen when you’re writing a press release in a hurry. I was writing a release about\u00a0my August 14 media relations and press release writing workshops, in Norfolk, Virginia, to be distributed by\u00a0Expertclick.com, where it would be picked up by the Google News feed. So I sent the release\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[465,13],"class_list":{"0":"post-1052","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-free-pr-tools","8":"tag-press-releases","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1052"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1052\/revisions"}],"predecessor-version":[{"id":41071,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1052\/revisions\/41071"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}