{"id":10510,"date":"2012-03-02T16:27:08","date_gmt":"2012-03-02T16:27:08","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=10510"},"modified":"2012-03-02T16:27:08","modified_gmt":"2012-03-02T16:27:08","slug":"find-the-name-of-a-bloggers-dog-cat-kid-in-60-seconds","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/public-relations\/find-the-name-of-a-bloggers-dog-cat-kid-in-60-seconds\/","title":{"rendered":"Find the name of a blogger’s dog, cat, kid in 60 seconds"},"content":{"rendered":"

Update on March 8, 2012:<\/strong><\/p>\n

For years, I have recommended—at this blog, in my articles, in my newsletters, during my webinars, during interviews with other media, in my live presentations and elsewhere—that you NOT pitch a blogger unless you spend time at their blog reading their posts. You must have a good understanding of what they write about. You must know their target audience. You must determine, before you pitch, if your topic is a good fit. If the answer is yes, then and only then, can you use the technique I’ve described below. I should have made that clear when I wrote this.\u00a0<\/p>\n

* \u00a0 * \u00a0 * \u00a0 \u00a0 \u00a0<\/p>\n

If you want to pitch bloggers or journalists, and make them snap to attention when they read your pitch, let them know you know the names of their dogs or cats, or other personal details that you might be able to weave into your pitch.<\/p>\n

Here’s an example. Let’s say I want to pitch Claire Celsi, who writes the Publicity Relations Princess<\/a> blog.<\/p>\n

1. First, I check her “About” page and I learn that her husband’s name is Jim, her dog’s name is Trixie and she lives in Iowa, not far from Wisconsin where I live.<\/p>\n

\"claire<\/a><\/p>\n

That sure was easy.<\/p>\n

But what if she doesn’t have an “About” page? And what if I don’t have a lot of time to read her blog posts to find out if she even has a dog? Here’s a quick and easy way I’m\u00a0 able to learn not only that she has a dog, but the dog’s name, in less than 30 seconds<\/strong> and several more valuable details in less than 60 seconds. When you see how drop-dead simple this is, you’ll howl.<\/p>\n

First, I set my timer to see how long this takes. Then I open my Google browser and search for [claire celsi blog] + [my dog]”. The brackets tell Google I want an exact match.
\u00a0<\/p>\n

\"Google<\/a><\/p>\n

 <\/p>\n

I struck gold!<\/strong> Here’s what Google returned to me. These are the first two listings<\/strong> on the page:
\u00a0<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

In less than 30 seconds, I learn:<\/p>\n