The Publicity Hound’s
\nTips of the Week
\nIssue #647 Sept. 11, 2012<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Your Book Cover on TV Screens<\/p>\n
2. Ask for a “Fact Check”<\/p>\n
3. Promote Your Press Releases<\/p>\n
4. Hound Video of the Week<\/p>\n
This Week in the Hound House:<\/p>\n
I’m walking around with my tail between my legs, humiliated over
\nmy Green Bay Packers’ drubbing Sunday at Lambeau Field against
\nthe San Francisco 49s. I was even there to watch it happen. Ugly!<\/p>\n
======================================
\n1. Your Book Cover on TV Screens
\n======================================<\/p>\n
Any author who has been booked as a guest on a TV talk show has
\nprobably had the nagging thought, “Will the host hold up my book,
\nor show it on the TV screen?”<\/p>\n
Your chances of that happening are usually far greater on local
\nshows in smaller markets.<\/p>\n
One reason is because on the big talk shows, the hosts are the
\ncelebrities. The stars. The personalities. And on a show like
\n“Fox & Friends,” you and your book are competing with three
\nhosts, not just one, for camera time.<\/p>\n
When author and life coach Clint Arthur appeared on “Good Morning
\nArizona” to talk about his book, The Income Doubler, the
\ninterview lasted 4 minutes and 20 seconds. The cover of his book
\nappeared three times on the screen–for a total of 31 seconds!<\/p>\n
Look for yourself. Here’s the video.<\/a><\/p>\n That’s why Arthur is such a huge proponent of Publicity Hounds Arthur has appeared on 40 TV shows in the last three years, and Authors, speakers and experts will learn how to pitch, how to use Register at here.<\/a><\/p>\n ===================================== When a reporter interviews you for a story on a sensitive topic, Smart Publicity Hounds do.<\/p>\n The reporter simply calls you after the story is written and Don’t be embarrassed to also ask, “Would you also agree to read Read more about fact checks and, what you absolutely cannot do if ==================================== Here’s a clever way to push more traffic to your press releases.<\/p>\n Link from newer releases back to old ones and vice-versa.<\/p>\n This may not be an easy task if you’ve uploaded them to paid Every press release, remember, should have a call to action. Tell This is Tip #27 from my webinar “33 Ways to Promote Your Press<\/a> ==================================== Dumb weiner dog vs. smart weiner dog.<\/a><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #647 Sept. 11, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Your Book Cover on TV Screens 2. Ask for a “Fact Check” 3. Promote Your Press Releases 4. Hound Video of the Week This Week in\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[3,19,23,13],"class_list":{"0":"post-1043","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-promotion","8":"tag-pitching-to-reporters","9":"tag-press-release-distribution-services","10":"tag-press-releases","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1043"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1043\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nreally working the local TV talk show circuit, not just in your
\nhometown, but out of town, too, before trying to get onto the big
\nshows. You can piggyback a TV interview onto a consulting
\nassignment, a speaking engagement, or even a vacation.<\/p>\n
\nhe’s teaming up with Daniel Hall to present his tips during a
\nfree webinar I’m hosting at 5 p.m. Eastern Time this Thursday,
\nSept. 13.<\/p>\n
\nappearances to sell anything from books to real estate, how to
\nparlay one local media success onto another for a shot at the
\nnational shows, and why Clint thinks that TV media beats social
\nmedia every time.<\/p>\n
\n2. Ask for a “Fact Check”
\n=====================================<\/p>\n
\ndo you ever ask for a “fact check”?<\/p>\n
\nbefore it’s published and checks the facts that pertain to you.
\nNot all reporters will agree to this, but a simple fact check can
\nkeep you, and the reporter, out of hot water. Reporters HATE
\nhaving to write a correction the following day. Their bosses hate
\nit even more.<\/p>\n
\nback to me the direct quotes from me that you’re using in the
\narticle?”<\/p>\n
\nyou ask for one, in the new post at my blog.<\/a><\/p>\n
\n3. Promote Your Press Releases
\n====================================<\/p>\n
\npress release distribution services, but if the press releases
\nare in your online press room, it’s a great opportunity to keep
\nvisitors on your site.<\/p>\n
\nreaders exactly what you want them to do. More releases equals
\nmore calls to action. More calls to action, hopefully, means more
\nobedient readers.<\/p>\n
\n Releases<\/a>.” You can order the video replay that comes with a
\nhandy, one-page checklist.<\/p>\n
\n4. Hound Video of the Week
\n====================================<\/p>\n