{"id":10405,"date":"2012-02-15T10:55:57","date_gmt":"2012-02-15T10:55:57","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=10405"},"modified":"2012-02-15T10:55:57","modified_gmt":"2012-02-15T10:55:57","slug":"3-critical-details-to-include-in-your-media-database","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/publicity\/3-critical-details-to-include-in-your-media-database\/","title":{"rendered":"3 critical details to include in your media database"},"content":{"rendered":"

\"business<\/a>You’ll seldom find these details in those big, expensive media directories:<\/p>\n

1. The names of a reporter’s spouse and children.<\/p>\n

2. An editor’s likes and dislikes. For example, the food editor of your local newspaper mentions in her column that she loves crispy, crunchy snacks in mid-afternoon but doesn’t touch the typical bagged snacks found in the supermarket because they have too much salt.\u00a0<\/p>\n

3. Other publications where \u00a0a freelance writer sells his articles.
\u00a0<\/p>\n

Why These Details Are Important\u00a0<\/strong><\/p>\n

If you can weave into your customized pitch the names of a reporter’s family members, including pets, \u00a0that will get attention like nothing else<\/strong>. Let’s say you know from reading the local business reporter’s blog that his wife, Sally, is training for a marathon. Your company sells insoles for walkers, runners or anyone who has foot problems. A smart Publicity Hound would weave Sally’s name into the pitch. \u00a0\u00a0<\/p>\n

If you’re pitching a story about your company’s low-salt rice cakes to the food editor, you’d mention her dislike for salty snacks.<\/p>\n

As for the freelancer, if you know the names of other magazines he writes for, you can pitch story ideas that would be a perfect fit for those publications but only after researching the magazines.<\/strong><\/p>\n

<\/strong>It’s difficult to learn things like this about your media contacts, unless you know where to look. I’ll be explaining all my little tricks tomorrow—Thursday, Feb. 16—when I host the webinar “How to Create Your Own Database of Valuable Media Contacts<\/a>” at 3 p.m. Eastern Time.\u00a0<\/p>\n

Creating your own customized media database of far fewer contacts<\/strong> gives you flexibility to include valuable details that will help you build a relationships with your contacts and craft more powerful pitches. It will also save you thousands of dollars because you won’t have to buy the big, bulky databases that include a gazillion contacts you’ll never use, but are paying for.\u00a0
\u00a0 \u00a0
\u00a0 \u00a0
8 Fill-in-the-blank Templates for You\u00a0<\/strong><\/p>\n

So that you don’t have to start from scratch, I’m giving all registrants eight fill-in-the-blanks templates<\/strong> for newspapers, magazines, TV shows, radio shows, freelancers, newsletters, bloggers and websites. \u00a0<\/p>\n

If the time is inconvenient for you, sign up anyway because, within 72 hours after the call, I’ll email you a link where you can download the video replay, the PowerPoint slides I used during the presentation, and other materials. Register here.<\/a>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

You’ll seldom find these details in those big, expensive media directories: 1. The names of a reporter’s spouse and children. 2. An editor’s likes and dislikes. For example, the food editor of your local newspaper mentions in her column that she loves crispy, crunchy snacks in mid-afternoon but doesn’t touch the typical bagged snacks found\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":0,"footnotes":""},"categories":[691],"tags":[29,205],"class_list":{"0":"post-10405","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-publicity","7":"tag-media-relations","8":"tag-pitching","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/10405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=10405"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/10405\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=10405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=10405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=10405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}