Many companies write press releases about employee recognition ceremonies. But the problem is, if there are a lot of employees, the press release ends up looking like a big blob of gray. There are so many names and titles with all those commas and semi-colons that the readers’ eyes glaze over.<\/p>\n
I like the way Medrad, Inc. presented this press release at its website. The company provides medical devices and services that enable and enhance imaging procedures of the human body.\u00a0<\/p>\n
Medrad listed the names of the employees, their titles, and the cities and states where they live, in a simple table. The table creates white space and makes it easy for scanners to find what they’re looking for.<\/strong> Consider this format when you need to include many names, cities and titles in your press release for things such as new employees, promotions, appointments to committees, etc.<\/p>\n Notice the links throughout the press release and the Safe Harbor Statement at the end, which I wrote about in Press Release Tip #14<\/a>.\u00a0<\/p>\n <\/p>\n <\/p>\n FOR IMMEDIATE RELEASE<\/span><\/p>\n For additional information contact:<\/span><\/p>\n Luanne M. Radermacher<\/span><\/b>, Corporate Communications Dan Dieter<\/span><\/b>, Product Communications INDIANOLA, Pa., May 23, 2006 \u2013 On May 25, 2006, MEDRAD will honor 39 employee inventors and authors who have collectively generated 22 medical device patents and technical publications, enabling the company to deliver on its mission to improve the quality of healthcare. The patents and publications represent MEDRAD\u2019s commitment to research and development and were submitted by teams of scientists, engineers and marketers charged with forging the next generation of MEDRAD products.<\/span><\/p>\n “MEDRAD’s growth is and has always been fueled by innovation and technological advancements. These thirty-nine inventors, through their collective creativity and ingenuity, have helped to improve the quality of healthcare and enable MEDRAD’s continued growth. We owe a great deal to their talent, effort and contribution,” remarked Joe Havrilla, chief technology officer.<\/span><\/p>\n MEDRAD has a long history of innovation, beginning with founder M. Stephen Heilman, M.D.\u2019s invention of the first angiographic injector in 1966. An emergency room physician by day, \u201cDoc\u201d created a machine to power inject contrast agent into the vessels during an angiogram procedure, making it possible to better diagnose his heart disease and stroke patients. MEDRAD went on to develop the first injection systems for CT, MR and ultrasound and the first MR-compatible infusion system. <\/span><\/p>\n The annual recognition dinner will take place at J. Verno’s Studio on Pittsburgh\u2019s South Side with John P. Friel, President and CEO of MEDRAD, INC., as the keynote speaker. Other speakers include Joe Havrilla and Greg Bradley, executive director of corporate intellectual property.<\/span><\/p>\n Awards will be presented to these patent holders and authors: <\/span><\/p>\nMEDRAD to Recognize 39 Employee Inventors and Authors
\n\u00a0at Awards Dinner<\/span><\/h1>\n
\n412-767-2400 ext. 3184<\/span><\/span><\/p>\n
\n412-767-2400 ext. 3726<\/span><\/span><\/p>\n