{"id":1038,"date":"2012-09-05T10:59:49","date_gmt":"2012-09-05T15:59:49","guid":{"rendered":"http:\/\/www.publicityarticles.net\/?p=1038"},"modified":"2024-05-01T00:27:39","modified_gmt":"2024-05-01T00:27:39","slug":"national-empty-chair-day","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/national-empty-chair-day\/","title":{"rendered":"National Empty Chair Day"},"content":{"rendered":"<p>The Publicity Hound&#8217;s<br \/>\nTips of the Week<br \/>\nIssue #645 Sept. 4, 2012<\/p>\n<p>Publisher: Joan Stewart<\/p>\n<p>==========================================<\/p>\n<p>&#8220;Tips, Tricks and Tools for Free Publicity&#8221;<\/p>\n<p>===================================<\/p>\n<p>In This Issue<br \/>\n===================================<\/p>\n<p>1. National Empty Chair Day<\/p>\n<p>2. Site Promotes Product Launches<\/p>\n<p>3. TV Execs Share Pitching Tips<\/p>\n<p>4. Hound Joke of the Week<\/p>\n<p>This Week in the Hound House:<\/p>\n<p>I&#8217;m getting back into Scrabble and found this<a href=\"http:\/\/boardgames.about.com\/od\/scrabble\/a\/q_without_u.htm\" target=\"_blank\" rel=\"noopener\"> cheat sheet of &#8220;Q<\/a><br \/>\n<a href=\"http:\/\/boardgames.about.com\/od\/scrabble\/a\/q_without_u.htm\" target=\"_blank\" rel=\"noopener\"> without U&#8221; words<\/a>. And a fun quiz to help me learn those words<br \/>\nmore quickly. So many Q words, so little time.<\/p>\n<p>======================================<br \/>\n1. National Empty Chair Day<br \/>\n======================================<\/p>\n<p>Create your own holiday and use it to promote your product,<br \/>\nservice, cause, issue or event.<\/p>\n<p>Or use it to keep the momentum going on a news story. That&#8217;s what<br \/>\nthe Republicans did by naming Labor Day &#8220;National Empty Chair<br \/>\nDay,&#8221; in honor of actor Clint Eastwood&#8217;s controversial one-way<br \/>\nconversation with an invisible President Obama at the Republican<br \/>\nNational Convention last week. They encouraged people to take<br \/>\nphotos of an empty chair in their yard and share them on Twitter.<\/p>\n<p>The hashtag #emptychairday was trending on Twitter in the U.S. by<br \/>\nyesterday morning. And the response was so overwhelming, that<br \/>\nwebsites hoping to feature the best photos found a backlog from<br \/>\nwhich to choose.<\/p>\n<p>Not wanting to be outdone, the progressive website Change.org is<br \/>\nhoping to convince Democratic National Convention organizers to<br \/>\nlet 90-year-old actress Betty White introduce President Obama<br \/>\nbefore his big speech Thursday night. White is a big supporter of<br \/>\nthe president.<\/p>\n<p>As of this morning, the Facebook page called <a href=\"https:\/\/www.facebook.com\/BettyWhiteDNC\" target=\"_blank\" rel=\"noopener\">&#8220;Bring Betty White<\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/BettyWhiteDNC\" target=\"_blank\" rel=\"noopener\"> to the DNC&#8221;<\/a>\u00a0 had more than 28,000 Likes. Let&#8217;s see if somebody<br \/>\ncreates a holiday to keep this campaign alive, too.<\/p>\n<p>For almost two decades, I&#8217;ve been urging you to create your own<br \/>\nholiday, or your own day, week or month of the year. That&#8217;s Free<br \/>\nPublicity Tip #1 on my Pinterest board called <a href=\"http:\/\/pinterest.com\/publicityhound\/50-tips-for-free-publicity\/\" target=\"_blank\" rel=\"noopener\">&#8220;50 Tips for Free<\/a><br \/>\n<a href=\"http:\/\/pinterest.com\/publicityhound\/50-tips-for-free-publicity\/\" target=\"_blank\" rel=\"noopener\"> Publicity.&#8221;<\/a> I have 19 tips so far, and each one leads back to a<br \/>\nblog post where you can read more about each tip.<\/p>\n<p>Click on a tip, click again, and see how it leads you back to my<br \/>\nblog. If you like the board, please repin it, and share it on the<br \/>\nother social media sites.<\/p>\n<p>=====================================<br \/>\n2. Site Promotes Product Launches<br \/>\n=====================================<\/p>\n<p>What if you were launching a product, and you or your publicist<br \/>\ncould write an article about it, let readers give it &#8220;thumbs up&#8221;<br \/>\nand encourage their friends to read it?<\/p>\n<p>Now you can, thanks to Launch.it, a <a href=\"http:\/\/launch.it\/\" target=\"_blank\" rel=\"noopener\">free<\/a><br \/>\n<a href=\"http:\/\/launch.it\/\" target=\"_blank\" rel=\"noopener\"> professional self-publishing and brand engagement news platform<\/a>,<br \/>\nfor all new products and services.<\/p>\n<p>The site was created by Trace Cohen and his dad, Brian, a PR guy<br \/>\nwho was the first investor in Pinterest.<\/p>\n<p>Here&#8217;s how it works. PR people or anyone responsible for<br \/>\npublicity writes a story about whatever they&#8217;re promoting. They<br \/>\nupload it to Launch.it and share the link with their social media<br \/>\nfollowers, contacts and even journalists.<\/p>\n<p>Readers vote up the most interesting stories.<\/p>\n<p>PR people: Please, no boring press releases! We&#8217;ve had enough of<br \/>\nthose. This is a chance to tell a compelling story and make it<br \/>\ncome alive.<\/p>\n<p>I haven&#8217;t experimented with this site yet, but you might want to.<\/p>\n<p>====================================<br \/>\n3. TV Execs Share Pitching Tips<br \/>\n====================================<\/p>\n<p>Executives at ABC, NBC, CBS and Fox will share insider tips on<br \/>\nhow to get onto TV talk shows when they&#8217;re Steve Harrison&#8217;s<br \/>\nguests during a webinar at 2 and 7 p.m. Eastern Time on Thursday,<br \/>\nSept. 6.<\/p>\n<p>In the publishing world, the right national TV appearance can<br \/>\ncatapult a book to the top of the Bestseller List. Even if you&#8217;re<br \/>\nnot an author, appearing on just one of these shows can cement<br \/>\nyour status as an expert.<\/p>\n<p>Read more about the three big talk shows that will be represented<br \/>\non the free call, and <a href=\"https:\/\/publicityhound.com\/blog\/pitching-tips-from-abc-nbc-cbs-producers-thursday\" target=\"_blank\" rel=\"noopener\">how to register, at my blog<\/a>.<\/p>\n<p>====================================<br \/>\n4. Hound Joke of the Week<br \/>\n====================================<\/p>\n<p>A New York City yupette was shopping in an upscale pet center.<\/p>\n<p>&#8220;I want a dog of which I can be proud,&#8221; she told the salesman.<br \/>\n&#8220;Does that one have a good pedigree?&#8221;<\/p>\n<p>&#8220;Miss,&#8221; declared the clerk, &#8220;if she could speak, she wouldn&#8217;t<br \/>\ntalk to either one of us.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Publicity Hound&#8217;s Tips of the Week Issue #645 Sept. 4, 2012 Publisher: Joan Stewart ========================================== &#8220;Tips, Tricks and Tools for Free Publicity&#8221; =================================== In This Issue =================================== 1. National Empty Chair Day 2. Site Promotes Product Launches 3. TV Execs Share Pitching Tips 4. Hound Joke of the Week This Week in the Hound\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/national-empty-chair-day\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[3,29,156,157,158],"class_list":{"0":"post-1038","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-promotion","8":"tag-media-relations","9":"tag-pitching-tips","10":"tag-s","11":"tag-self-publishing","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1038"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1038\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}