The Publicity Hound’s
\nTips of the Week
\nIssue #643 Sept. 1, 2012<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. New Global Media Leads Service<\/p>\n
2. LinkedIn’s Free Billboards<\/p>\n
3. New Posts at My Blog<\/p>\n
4. Hound Video of the Week<\/p>\n
This Week in the Hound House:<\/p>\n
Over Labor Day weekend, I’ll be laboring over pots of boiling
\nwater and a sink full of jars, canning beets. Why you ask?
\nIn the winter when you open a jar, the beets will taste MUCH
\nbetter than any store-bought canned beets that originated in
\nHolland!<\/p>\n
======================================
\n1. New Global Media Leads Service
\n======================================<\/p>\n
If you’re a subject matter expert looking for free publicity It’s a new media leads service similar to HARO, but it’s devoted Paul Dixon, a former PR pro and freelancer who’s based in the “Most industry professionals, especially in the U.S., know of He already has connected numerous journalists with the expert That’s one more reason why it’s worth your time to at least try ===================================== LinkedIn would love it if you bought an ad.<\/p>\n But you’re smarter than that. Instead, you’ll have a designer Here’s the best part. When visitors click on each banner, it can Authors, send them to the sales page for your books. Speakers, If you’re giving a way a freebie in exchange for an email Banners, which resemble giant billboards, are one of the most Wayne blew the roof off the dog house during Thursday’s webinar Read about the others, and how you can access the video replay ==================================== Pitching tips from ABC, NBC, CBS producers Thursday<\/a><\/p>\n Need national publicity? Master the art of storytelling<\/a><\/p>\n 11 things to give journalists instead of a pitch<\/a><\/p>\n The LinkedIn tool that unlocks a company’s door<\/a><\/p>\n Dog Tweets: Tell a story with your next press release<\/a><\/p>\n ==================================== Guilty! That’s what the expression on this dog’s face<\/a> says when The Publicity Hound’s Tips of the Week Issue #643 Sept. 1, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. New Global Media Leads Service 2. LinkedIn’s Free Billboards 3. New Posts at My Blog 4. Hound Video of the Week This Week in the Hound\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[48,13],"class_list":{"0":"post-1036","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-linkedin","8":"tag-press-releases","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1036"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1036\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\naround the globe, or if you’re a blogger or journalist looking
\nfor sources in other countries, check out MediaDiplomat.com<\/a>.<\/p>\n
\nto connecting experts to journalists or bloggers internationally.<\/p>\n
\nUnited Kingdom, started the service about two months ago and
\nalready has about 2,000 experts in his database. The website is
\nin beta. He emails leads as often as he receives them, but won’t
\nsend them on a regular schedule until the database grows
\nsignificantly and he starts actively promoting it to more
\njournalists and bloggers.<\/p>\n
\nonline services connecting reporters with sources,” he said. “The
\nconcept has been around for a while. But we discovered that high-
\nlevel reporters and sources from Asia, Latin America and
\nelsewhere have been forgotten.”<\/p>\n
\nsources they need. Dixon says that in many cases, journalists who
\nsubmit media leads to him encourage you to share them with your
\nfriends and followers on social media sites like Twitter,
\nFacebook and LinkedIn. (What great content, especially for a
\nLinkedIn group!)<\/p>\n
\nthis service.<\/p>\n
\n2. LinkedIn’s Free Billboards
\n=====================================<\/p>\n
\ncreate one or more banners for your business and you’ll upload
\nthem to the “Products & Services” section of your LinkedIn
\nCompany Page. And you won’t pay LinkedIn one cent.<\/p>\n
\nsend them to a specific page at your website.<\/p>\n
\nsend them to the page where you list your keynotes and workshops.<\/p>\n
\naddress, or to sign up for your newsletter, send visitors to the
\nopt-in page.<\/p>\n
\nvaluable but seldom-used tools on LinkedIn, says LinkedIn expert
\nWayne Breitbarth.<\/p>\n
\non “4 Secret LinkedIn Tools Power Tools to Connect with<\/a>
\n Journalists & Put Money in Your Pocket.”<\/a> The banner ad, by the
\nway, wasn’t even one of the four tools we discussed. It was a
\nbonus tip.<\/p>\n
\nwhen it’s available later this weekend, probably late on
\nSaturday. As soon as you order, however, you’ll receive an email
\nwith a link to the bonus handouts.<\/p>\n
\n3. New Posts at My Blog
\n====================================<\/p>\n
\n4. Hound Video of the Week
\n====================================<\/p>\n
\nhis owner asks whether he stole the cat’s treats. The video is a
\nlittle over two minutes, and worth it. More than 19 million
\nviews. I howled.<\/p>\n","protected":false},"excerpt":{"rendered":"