{"id":1035,"date":"2007-07-20T09:09:04","date_gmt":"2007-07-20T09:09:04","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/index.php\/thank-you-notes-make-a-lasting-impression\/"},"modified":"2025-11-10T23:21:47","modified_gmt":"2025-11-10T23:21:47","slug":"thank-you-notes-make-a-lasting-impression","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/public-relations\/thank-you-notes-make-a-lasting-impression\/","title":{"rendered":"Thank-you notes make a lasting impression"},"content":{"rendered":"

It’s\u00a0a publicity tool that’s as old as dirt, so\u00a0I was pleased to see it mentioned\u00a0in a case study <\/a>written by Marketing\u00a0Sherpa,<\/a>\u00a0about how a successful Publicity Hound\u00a0reaches out to bloggers and uses a variety of online marketing strategies to sell her books.<\/p>\n

It’s a handwritten thank-you note, and it\u00a0never goes out of style. You should be sending thank-you notes\u00a0to journalists, bloggers, broadcasters and others who spread the word about your product, service, cause or issue.<\/p>\n

No wimpy\u00a0email thank-you notes!\u00a0Hand-written\u00a0only, please. \u00a0<\/p>\n

That’s what author and financial expert Janine\u00a0Bolon\u00a0is doing. After consulting with publicist Penny Sansevieri<\/a> of Author Marketing Experts, Inc.<\/a>, Bolon used this simple five-step process for creating a huge presence online:<\/p>\n

    \n
  1. \n
    Revamp her homepage\n<\/div>\n<\/li>\n
  2. \n
    Start an email newsletter<\/div>\n<\/li>\n
  3. \n
    Solicit reviews from bloggers (also known as a blog tour)<\/div>\n<\/li>\n
  4. \n
    Set up Google Alerts <\/a>to track mentions and reviews of her books (Watch this short video <\/a>that demonstrates how to use the alerts.)\u00a0<\/div>\n<\/li>\n
  5. \n
    Send\u00a0handwritten thank-you notes thanking reviewers<\/div>\n<\/li>\n<\/ol>\n

    You can read the entire case study\u00a0for only another week or two.<\/p>\n

    I’d do one more thing\u00a0if I were Janine. I’d offer a freebie like a downloadable special report or a list of tips, to anyone who signs up for the newsletter. Some people won’t hand over their email address unless they know they’ll receive something valuable in return—instantly.\u00a0(See “Special Report #51: 55 Free Things You Can offer to Generate Publicity or Capture People’s Email Addresses”).<\/a><\/p>\n

    \u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

    It’s\u00a0a publicity tool that’s as old as dirt, so\u00a0I was pleased to see it mentioned\u00a0in a case study written by Marketing\u00a0Sherpa,\u00a0about how a successful Publicity Hound\u00a0reaches out to bloggers and uses a variety of online marketing strategies to sell her books. It’s a handwritten thank-you note, and it\u00a0never goes out of style. You should be\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":606,"footnotes":""},"categories":[606],"tags":[29,610],"class_list":{"0":"post-1035","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-public-relations","7":"tag-media-relations","8":"tag-publicist","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1035"}],"version-history":[{"count":2,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1035\/revisions"}],"predecessor-version":[{"id":43357,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1035\/revisions\/43357"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}