{"id":10025,"date":"2012-01-02T22:14:07","date_gmt":"2012-01-02T22:14:07","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=10025"},"modified":"2012-01-02T22:14:07","modified_gmt":"2012-01-02T22:14:07","slug":"have-an-online-pressroom-you-can-be-proud-of-update-it","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/online-marketing\/have-an-online-pressroom-you-can-be-proud-of-update-it\/","title":{"rendered":"Have an online pressroom you can be proud of—update it!"},"content":{"rendered":"

\"online<\/a>If your online pressroom looks anything like mine did about two hours ago, it’s time to drag out the dust mask, the Shop-Vac\u00ae and maybe even a garbage dumpster.<\/p>\n

I found so much outdated\u00a0information\u00a0and ancient\u00a0publicity photos in the\u00a0pressrooms\u00a0at my website and at the PressRoom247 site<\/a> that I almost didn’t recognize myself! And then it dawned on me that the current photo at this blog is about a decade old. That, too, is being replaced.\u00a0<\/p>\n

Here’s a list\u00a0of some of things to look for in you rown pressroom, including some not-so-obvious things that might escape your attention.\u00a0
\n\u00a0\u00a0\u00a0\u00a0\u00a0
\n\u00a0\u00a0\u00a0\u00a0\u00a0
\nOld Photos<\/strong><\/p>\n

I trashed most of my\u00a010-year-old photos\u00a0and replaced them with the 2010 versions.\u00a0All the old ones will disappear\u00a0when my website eventually moves over to this blog in a few months.\u00a0I’ll do a wholesale cleaning after the transition. But for now, at least the really old\u00a0 content is gone.<\/p>\n

You may love that photo of yourself\u00a0taken 15 years ago sans the baggy eyes and gray hair. But trying to pass yourself off as somebody who looks a lot younger than\u00a0you do now is disengenuous. Besides,\u00a0it makes people who know you and see the old photos wonder, “If his photos are that outdated, I wonder what else at his website is out of date?” (Please contact me if you find old photos of me at my website.)
\n\u00a0\u00a0\u00a0\u00a0\u00a0
\n\u00a0\u00a0\u00a0\u00a0\u00a0
\nOld Addresses, Phone Numbers and Fax Numbers<\/strong><\/p>\n

I found one old address, and a fax number that was disconnected two years ago. Try typing an old phone number or address into Google and see what comes up in the search results.\u00a0If the old number is\u00a0at your own website, update it!
\n\u00a0\u00a0\u00a0\u00a0\u00a0
\n\u00a0\u00a0\u00a0\u00a0
\nEmail Addresses<\/strong><\/p>\n

Scour your site, not just your pressroom, for any\u00a0old email addresses that need to be removed.
\n\u00a0\u00a0\u00a0\u00a0\u00a0
\n\u00a0\u00a0\u00a0\u00a0\u00a0
\nAwards and Other Bragging Rights<\/strong><\/p>\n

Does your profile include an industry award you received\u00a0recently? What about that major publicity hit from a few months ago? Have you mentioned it and linked to the article or the broadcast clip?<\/p>\n

Does your bio mention\u00a0the new\u00a0books you’ve published? If not, add them.\u00a0
\n\u00a0\u00a0\u00a0\u00a0\u00a0
\n\u00a0\u00a0\u00a0\u00a0
\nOut-of-date Products & New Product Sites<\/strong><\/p>\n

I found several references to products I’ve pulled from my inventory.\u00a0<\/p>\n

If you’re an artist, you might have started selling products at sites like Etsy<\/a>. If you write, you might sell ebooks\u00a0for the Kindle at Amazon.com<\/a>, or for the Nook at\u00a0BarnesandNoble.com<\/a>. There’s nothing wrong with linking to those sites.<\/p>\n

\u00a0\u00a0\u00a0
\nLogos, Taglines and Other Branding
\n\u00a0\u00a0
\n<\/strong>If\u00a0you’ve introduced new elements like a logo or tagline to your marketing, make sure they’re part of the pressroom. Nothing would be more embarrassing than to be featured in a two-page spread in a magazine, with your old logo right there at the top of the page.\u00a0<\/p>\n

Journalists don’t always take time to double-check these things. Smart Publicity Hounds do.
\n\u00a0\u00a0\u00a0\u00a0
\n\u00a0\u00a0\u00a0\u00a0
\nLinks to Social Media Profiles\u00a0<\/strong><\/p>\n

Let people know where they can follow you on sites like LinkedIn, Facebook, Twitter, YouTube and Quora. Do you have photos and slideshows at Flickr?\u00a0<\/p>\n

Have you created\u00a0Squidoo lenses or HubPages? And don’t forget the link to your Google profile<\/a>.\u00a0<\/strong>
\n\u00a0\u00a0\u00a0\u00a0\u00a0
\n\u00a0\u00a0\u00a0\u00a0
\nYour Ezine and Blog <\/strong><\/p>\n

Remember that journalists and others might be entering your website from your pressroom, not necessarily from your homepage. If so, will they know\u00a0that you blog and that they can subscribe to the RSS feed?<\/p>\n

Will they know that they can subscribe to your ezine? I need to add a sign-up box for my\u00a0ezine to my pressroom. What a great way\u00a0to stay in touch with\u00a0journalists!
\n\u00a0\u00a0\u00a0\u00a0\u00a0
\n\u00a0\u00a0\u00a0\u00a0
\nOther Free Content<\/strong><\/p>\n

Do\u00a0\u00a0you have a podcast or online radio show?\u00a0Have you written articles for sites like EzineArticles.com<\/a>?\u00a0<\/p>\n

I’m even thinking of adding a section where visitors can find several guest\u00a0posts I’ve written at other blogs, including this one on 17 Freebies\u00a0 That Build Thought Leadership<\/a>, one of the Top 10 posts at The Distributed Marketing Blog.
\n\u00a0\u00a0\u00a0\u00a0\u00a0
\n\u00a0\u00a0\u00a0\u00a0
\nWhat Have I Missed?<\/strong><\/p>\n

Go ahead. Inspect\u00a0your own pressroom right now and\u00a0comment below on what you’ve found that’s outdated.\u00a0Or let us know what you’ve added.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

If your online pressroom looks anything like mine did about two hours ago, it’s time to drag out the dust mask, the Shop-Vac\u00ae and maybe even a garbage dumpster. I found so much outdated\u00a0information\u00a0and ancient\u00a0publicity photos in the\u00a0pressrooms\u00a0at my website and at the PressRoom247 site that I almost didn’t recognize myself! And then it dawned\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":16,"wds_primary_category":0,"footnotes":""},"categories":[612],"tags":[641,281],"class_list":{"0":"post-10025","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-online-marketing","7":"tag-flickr","8":"tag-press-kits","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/10025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=10025"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/10025\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=10025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=10025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=10025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}