Click here<\/a> to begin this press release course with tip 1 or choose a module below.<\/span><\/p>\n Today, smart self-promoters write press releases for consumers, not only for journalists. I\u2019ll explain how this gives you many more opportunities to use releases to promote your product, service, cause or issue. And you\u2019ll learn about what you should do before you start to write.<\/p>\n Start Module 1<\/a><\/p>\n Even though you can write a press release many different ways, every well-written release has five important components, and two optional sections. I\u2019ll tell you what they are so you don\u2019t miss a chance to pull traffic to your releases and your website.<\/p>\n Start Module 2<\/a><\/p>\n Press releases for routine news like meeting announcements and employee promotions can sometimes be as important as longer releases for bigger news. I\u2019ll show you some anything-but-routine treatments you hadn\u2019t thought of.<\/p>\n Start Module 3<\/a><\/p>\n Because you\u2019re writing press releases for consumers, not only for journalists, you\u2019ll see seven examples of releases that, in the old days, wouldn\u2019t have qualified as \u201clegitimate news\u201d that would satisfy traditional media. Readers will gobble these up!<\/p>\n Start Module 4<\/a><\/p>\n If you\u2019re press release headline is vague or confusing, people won\u2019t bother reading the rest of the releases. You\u2019ll learn how to use things like keywords and simple statistics in the headline and avoid the types of words and phrases that turn off readers.<\/p>\n Start Module 5<\/a><\/p>\n After you\u2019ve compiled all the information that will go into your press release, I\u2019ll show you how to organize it so it\u2019s easy to read. Three tips will encourage readers to do exactly what you want them to do.<\/p>\n Start Module 6<\/a><\/p>\n One of the best ways to learn how to write a press release is to see a poorly written \u201cbefore\u201d version and it\u2019s super-effective \u201cafter\u201d version.\u00a0 You\u2019ll see several examples of ghastly press releases that include extraneous information, poor organization and boring headlines and writing. They\u2019ve been made over into \u201cafter\u201d versions that look nothing like the originals.<\/p>\n Start Module 7<\/a><\/p>\n Many authors and publishers write press releases only for a book launch. You\u2019ll see four examples of those releases, two examples of releases you can write after you launch, and one example of a release for the second edition of your book.<\/p>\n Start Module 8<\/a><\/p>\n Press releases offer opportunities to present your information in the type of format that readers prefer. I\u2019ll explain how to use photos, graphics, audio and video within your releases to add value to the copy you\u2019ve written, and to pull more traffic to your release.<\/p>\n Start Module 9<\/a><\/p>\n Because you\u2019re writing press releases for consumers, not just for journalists, it\u2019s more important than ever to make it easy for the search engines to lead people to your releases. Five tips deal with using keywords. Two tips show you other ways to make your release more findable. And you\u2019ll even get a checklist for SEO that you can use the next time you write a release.<\/p>\n Start Module 10<\/a><\/p>\n Google has changed the way you can use links within press releases because too many writers were gaming the system and stuffing links within their releases to get Google juice. I\u2019ll explain Google\u2019s rules, show you the two types of links, and give you other tips for making sure that when someone clicks on a link, it takes them where you want them to go.<\/p>\n Start Module 11<\/a><\/p>\n Two of the most frequent questions self-promoters ask are: \u201cShould I use a free or paid press release service?\u201d and \u201cWhich is the best free service and which is the best paid service?\u201d My advice on the free services has changed since I created this press release course more than 10 years ago. Learn the difference between both services so you can make an intelligent decision.<\/p>\n Start Module 12<\/a><\/p>\n When you\u2019ve completed your press release, you\u2019re not done yet. I\u2019ll explain one more important task. Then you\u2019ll learn how to use your release in tandem with a customized pitch to a media outlet, blogger or podcaster. And I\u2019ll show you lots of other ways to use your release.<\/p>\n Start Module 13<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" 89 Press Release Tips Click here to begin this press release course with tip 1 or choose a module below. The New Rules of Press Releases Module 1 –\u00a0Tips #1-7 Today, smart self-promoters write press releases for consumers, not only for journalists. I\u2019ll explain how this gives you many more opportunities to use releases to\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":13185,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":13,"footnotes":""},"class_list":["post-1872","page","type-page","status-publish","entry"],"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/pages\/1872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1872"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/pages\/1872\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/pages\/13185"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nThe New Rules of Press Releases<\/a><\/h2>\n
Module 1 –\u00a0Tips #1-7<\/h3>\n
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\nThe 7 Parts of a Press Release\u00a0<\/a><\/h2>\n
Module 2 – Tips #8-14<\/h3>\n
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\nPress Releases for Routine News<\/a><\/h2>\n
Module 3 – Tips #15-21<\/h3>\n
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\nPress Releases Readers Love<\/a><\/h2>\n
Module 4\u00a0– Tips #22-28<\/h3>\n
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\nHow to Write Killer Headlines<\/a><\/h2>\n
Module 5 – Tips #29-35<\/h3>\n
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\nHow to Keep Your Information Organized<\/a><\/h2>\n
Module 6 – Tips #36-42<\/h3>\n
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\nBefore and after samples<\/a><\/h2>\n
Module 7\u00a0– Tips #43-49<\/h3>\n
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\nPress Releases for Authors and Publishers<\/a><\/h2>\n
Module 8\u00a0– Tips #50-56<\/h3>\n
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\nPhotos, Graphics, Audio & Video<\/a><\/h2>\n
Module 9\u00a0– Tips #57-63<\/h3>\n
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\nOptimizing for the Search Engines<\/a><\/h2>\n
Module 10\u00a0– Tips #64-70<\/h3>\n
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\nHow to Use Links<\/a><\/h2>\n
Module 11\u00a0– Tips #71-77<\/h3>\n
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\nPress Release Distribution Service<\/a><\/h2>\n
Module 12\u00a0– Tips #78-84<\/h3>\n
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\nFinal Thoughts (and Tips on How to Pitch)<\/a><\/h2>\n
Module 13\u00a0– Tips #85-89<\/h3>\n
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