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National Publicity Summit success story

Have you ever had these kinds of nightmares?

—You’re taking a final exam for a college course, and it suddenly dawns on you that you’ve never attended one class.

—You’re going about your business, usually at work or in a public place, and realize you aren’t wearing any clothes.

—All  your teeth have fallen out. 

Dream expert Lauri Lowenberg of TheDreamZone.com says those nightmares and others are good for us because they teach us a lesson about something that deserves our attention.

Three years ago, Lauri used her “nightmares are good for you” pitch at the National Publicity Summit in New York City, and immediately caught the attention of a booker for “The View.”

On October 29, 2004, she was a guest on the Halloween episode in which Meredith Vieira and Company wore costumes and talked about spooky stuff like bad dreams.

At the publicity summit, Lauri also successfully pitched a story to the Hackensack Journal in New Jersey.  A producer at ABC’s “Good Morning America” read it and booked her for that show on November 29, 2004.

Her publicity campaign suddenly grew on its own, like a giant snowball rolling downhill.  CNN’s Anderson Cooper interviewed her twice, and Dr. Sanjay Gupta, CNN’s chief medical correspondent, interviewed her once.

What can national publicity like that do for you?

“Right now I’m in Toronto, filming a pilot for The Discovery Health Channel, which will air in November,” Lauri said last night from her hotel room.  “It’s my own show called ‘The Dream Zone’ and it will go to series in January.  The National Publicity Summit was the launching pad that got me to this point.  It was the best thing I’ve ever done for myself.”

As of last night, the summit only had 14 seats left for its October 24-27 event.  That’s when you’ll get to personally meet more than 100 producers and journalists who do stories and shows for many of America’s biggest media outlets like the “Today” show, CNN, “Montel,” Fox News, “O” the Oprah Magazine, Time magazine, “Fox & Friends,” “48 Hours,” ABC’s “20/20,” Alternative Medicine, USA Weekend, “Dateline NBC,” Inc., Health magazine, Entrepreneur, MSNBC, Family Circle and many more top outlets.

All those media were represented at the last summit and most of them are expected back.  Steve Harrison, who is hosting the summit, is also adding new producers and journalists.

Registration closes Sept. 18, a week from today.  Don’t miss out and then kick yourself later when you read other success stories like Lauri’s in this space.  Learn more about the National Publicity Summit here.

by Joan Stewart on September 11, 2007

Filed Under: Publicity Blog Tagged With: Authors & Publishers, How to Interview, Pitching

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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